Marketing and Communications Manager - IPS

University of Tennessee•Knoxville, IA

11d

About The Position

The Marketing and Communications Manager provides organization-wide leadership and strategic direction for MTAS marketing and communications. The role leads the development, implementation, and evaluation of integrated marketing and communications strategies supporting MTAS priorities across branding, messaging, digital communications, publications, outreach, customer engagement, and other activities. Reporting to the Executive Director, the manager serves as MTAS's lead marketing and communications professional and provides strategic counsel to agency leadership. The position establishes organization-wide priorities, strategies, standards, and practices and provides functional leadership for communications across MTAS programs and service areas. The position is also MTAS's strategic communications and marketing partner with TML and PEP, leading coordinated statewide strategies to communicate with and engage Tennessee municipalities. It identifies communication priorities, audiences, messaging, and outreach approaches to strengthen communication with municipal customers across Tennessee. The role uses communication and customer data to assess and improve outreach effectiveness and engagement; maintains communications plans, marketing calendars, and performance reports; and coordinates vendors and external service providers as assigned. Ongoing professional development and current knowledge of marketing, communications, digital engagement, analytics, municipal outreach, and emerging technologies are expected. Support for relevant certifications may be considered as part of the employee's professional development plan. The work location is Knoxville or Nashville, Tennessee. IPS has a formal Alternative Work Arrangement program; more information may be provided during recruitment.

Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, Journalism, Business, Public Administration, or a related field; equivalent combinations of education, training, and experience may be considered.
At least four years of progressively responsible experience in marketing, communications, outreach, public relations, digital communications, stakeholder engagement, or related fields.
Knowledge of strategic marketing, outreach, and brand management principles.
Knowledge of communications and public relations practices.
Knowledge of content development and storytelling techniques.
Knowledge of website content management systems and digital communication tools.
Knowledge of survey platforms, analytics tools, and communication measurement methods.
Knowledge of social media management and digital engagement strategies.
Excellent written and verbal communication skills.
Ability to plan strategically and develop marketing campaigns.
Ability to analyze data and evaluate communication performance.
Relationship-building and stakeholder engagement skills.
Project management skills and ability to collaborate across multiple departments.
Strong organizational and time-management skills.
Ability to develop and implement agency-wide marketing strategies.
Ability to evaluate awareness, engagement, and outreach effectiveness.
Ability to build relationships with internal and external stakeholders.
Ability to work across multiple programs without direct supervisory authority.
Ability to translate data into communication and marketing recommendations.
Ability to exercise sound judgment and maintain confidentiality.
Legally authorized to work in the United States on a full-time basis without requiring employment-based visa sponsorship now or in the future.
Commitment to ongoing professional development and maintaining current knowledge of marketing, communications, digital engagement, analytics, municipal outreach, and emerging technologies.

Nice To Haves

Master’s degree in Marketing, Communications, Public Relations, Journalism, Business, Public Administration, or a related field.
Experience marketing professional services, government services, higher education programs, public-sector organizations, membership organizations, or mission-driven organizations.
Experience developing strategic marketing and outreach campaigns.
Experience using customer analytics, survey results, and communication metrics to support decision-making.
Experience working with municipal leagues, governmental associations, risk management organizations, higher education institutions, or public-sector partners.
Experience with strategic partnerships and collaborative outreach initiatives.
Knowledge of the local government environment.
Relevant certifications; support for obtaining and maintaining certifications may be considered as part of the professional development plan.

Responsibilities

Lead the development, implementation, and evaluation of organization-wide marketing and communications strategy.
Establish marketing and communications priorities aligned with MTAS strategic goals and customer needs.
Develop integrated strategies to communicate MTAS services, resources, expertise, initiatives, and priorities to municipal customers and stakeholders.
Direct marketing, branding, messaging, digital communications, publications, outreach, and customer engagement across MTAS programs and service areas.
Identify emerging communications opportunities and needs and develop organization-wide responses.
Provide strategic marketing and communications counsel to the Executive Director and MTAS leadership team.
Establish measures for evaluating the effectiveness and reach of marketing and communications efforts and use results to inform future strategy.
Partner with TML and PEP to develop coordinated statewide strategies for communicating with and engaging Tennessee municipalities.
Lead collaborative planning with TML and PEP to identify statewide communication priorities, audiences, messages, outreach approaches, and coordinated engagement opportunities.
Leverage the communication channels, resources, expertise, and reach of MTAS and its partners to strengthen communication with municipal customers.
Identify coordinated statewide initiatives that increase awareness of and access to services, training, resources, and expertise available to Tennessee municipalities.
Represent MTAS in strategic marketing and communications planning with TML, PEP, and other organizations serving Tennessee municipalities.
Evaluate statewide communication and outreach opportunities and recommend ways to strengthen municipal customer engagement.
Establish and maintain organization-wide communications standards, messaging, practices, and processes.
Provide strategic direction for coordinated communications across MTAS programs and service areas.
Lead integrated content strategies across digital platforms, publications, reports, presentations, newsletters, social media, and other channels.
Advise MTAS leadership and staff on significant organizational initiatives and communications needs.
Lead communications planning for agency-wide initiatives, programs, and strategic priorities.
Maintain MTAS brand and messaging standards consistent with applicable IPS and University standards.
Provide functional direction for marketing and communications activities performed on behalf of MTAS.
Monitor website analytics, email engagement, social media performance, and customer feedback.
Coordinate surveys and other assessment tools to measure awareness and satisfaction.
Develop reports and dashboards to help leadership evaluate communication effectiveness.
Identify trends, opportunities, and gaps in customer engagement and recommend improvements based on performance data.
Support continuous improvement of MTAS's digital presence and online visibility.
Maintain communication plans, marketing calendars, and performance reports.
Coordinate vendors, contractors, and external service providers as assigned.
Participate in professional development activities and perform other duties as assigned.