Marketing and Communication, DMSM - Federal Work Study Student Assistant

California State University, San Bernardino•San Bernardino, CA

13d•Onsite

About The Position

Under the direct supervision of the Associate Director and the lead work direction of the Office of Marketing and Communications team, the student assistant helps execute digital marketing and social media strategies that promote CSUSB recruitment initiatives, increase visibility of the CSUSB brand, and advance department goals and objectives. Content must align with the university’s core values and strategic plan. The position is suited to a creative, motivated student interested in content creation, event coverage, campus partnerships, and increasing engagement with CSUSB’s digital presence. The role is an on-campus student position. Work is part-time, temporary, and seasonal. Available hours during the academic year are Monday through Friday, 8:00 a.m. to 5:00 p.m.; summer hours are Monday through Thursday, 7:00 a.m. to 5:30 p.m. Occasional nights and weekends may be required, depending on assignments and project needs. The anticipated hiring range is $16.90 per hour. Employees must reside in California and may not telecommute.

Requirements

Ability to learn and perform assigned work, follow oral instructions, work cooperatively with faculty, staff, and other students, communicate effectively with all levels, and read and write English at a level appropriate to the position.
Admission or registration as a CSU student.
Maintain a semester and cumulative GPA of at least 2.0.
Be enrolled at CSUSB in at least half-time units: 6 units for undergraduates or 3 units for graduate students. International students must be enrolled full-time: 12 undergraduate units or 6 graduate units.
Be eligible to work in the United States.
Provide a Social Security card for payroll.
Possess a driver's license.
Be available for occasional nights and weekends depending on assignments and project needs.

Nice To Haves

Basic experience using social media platforms for professional or organizational purposes.
Familiarity with graphic design tools such as Canva, CapCut, or Adobe Creative Suite.
Knowledge of video editing software such as CapCut, Adobe Premiere, or iMovie.
Strong writing and communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Currently enrolled at CSUSB with a major or strong interest in Marketing, Communications, Graphic Design, Digital Media, or a related field.

Responsibilities

Create branded digital content, including graphics, short videos, and written copy for CSUSB’s official social media channels.
Conduct brief interviews with students, faculty, and event attendees to develop content.
Assist with scheduling, publishing, and monitoring social media content across platforms such as Instagram, Threads, X, Facebook, LinkedIn, and TikTok.
Respond to comments and messages in accordance with CSUSB communication standards.
Capture and post real-time social media content during university events, including photos, videos, and live updates.
Collaborate with team members to develop creative brand awareness and engagement strategies.
Explore emerging digital marketing trends and best practices.
Help track and report key performance metrics for digital marketing campaigns.
Organize and maintain digital content libraries, including images, videos, graphics, templates, and department software tools.
Assist with email marketing, website updates, and other digital communication initiatives as needed.
Assist in coordinating social media takeovers and livestreaming efforts.
Keep inventory and check-in/check-out lists up to date weekly.
Assist with crisis communication as needed.