Marketing and Communication, DMSM - Federal Work Study Student Assistant

CSUSB•San Bernardino, CA

11d•Onsite

About The Position

Under direct supervision of the Associate Director and under the lead work direction of the Office of Marketing and Communications team, the student assistant helps execute digital marketing and social media strategies to promote CSUSB recruitment initiatives, increase visibility of the CSUSB brand, and support the department’s goals and objectives. Content must align with the university’s core values and strategic plan. The position is intended for a creative, motivated student interested in content creation, event coverage, campus partnerships, and growing engagement with CSUSB’s digital presence. The role includes creating and publishing content for official social media channels, engaging with audiences, covering university events, and supporting broader digital communication initiatives. The student also helps monitor campaign performance, maintain digital content resources and inventory records, and support social media takeovers, livestreams, and crisis communications as needed. This is a part-time, temporary, seasonal student employment position on campus only. Student employees may not telecommute and must reside in California upon hire. Occasional evening and weekend work may be required based on assignments and project needs. The anticipated hiring range is $16.90 per hour.

Requirements

Admission or registration as a CSU student.
Maintain a semester and cumulative GPA of at least 2.0.
Be enrolled in at least half-time units at CSUSB: 6 undergraduate units or 3 graduate units. International students must be enrolled full-time: 12 undergraduate units or 6 graduate units.
Be eligible to work in the United States.
Provide a Social Security card for payroll requirements.
Ability to learn and perform assigned work, follow oral instructions, work cooperatively with faculty, staff, and other students, communicate effectively with all levels, and read and write English at a level appropriate to the position.
Possession of a driver’s license is listed under License / Certification; a valid license may be required for the position.
Satisfactory completion of a background check, including a criminal records check, may be required.
Verify identity and eligibility to work in the United States and complete the required employment eligibility verification form upon hire.

Nice To Haves

Basic experience using social media platforms for professional or organizational purposes.
Familiarity with graphic design tools such as Canva, CapCut, or Adobe Creative Suite.
Knowledge of video editing software such as CapCut, Adobe Premiere, or iMovie.
Strong writing and communication skills.
Ability to work independently and collaboratively in a fast-paced environment.
Current CSUSB enrollment with a major or strong interest in Marketing, Communications, Graphic Design, Digital Media, or a related field.

Responsibilities

Create branded digital content, including graphics, short videos, and written copy, for CSUSB’s official social media channels.
Conduct brief interviews with students, faculty, and event attendees to develop content.
Schedule, publish, and monitor social media content across platforms such as Instagram, Threads, X, Facebook, LinkedIn, and TikTok.
Respond to comments and messages in accordance with CSUSB communication standards.
Capture and publish real-time social media content at university events, including photos, videos, and live updates.
Collaborate with team members to develop creative strategies for brand awareness and engagement.
Explore emerging digital marketing trends and best practices.
Help track and report key performance metrics for digital marketing campaigns.
Organize and maintain digital content libraries, including images, videos, graphics, templates, and department software tools.
Assist with email marketing, website updates, and other digital communication initiatives as needed.
Help coordinate social media takeovers and livestreaming efforts.
Keep inventory and check-in/check-out lists up to date weekly.
Assist with crisis communication as needed.