Marketing Analyst

Mechanical One•Altamonte Springs, FL

About The Position

This position focuses on tracking and analyzing marketing performance across all company brands and locations. The Marketing Analyst will develop and maintain reports and dashboards, monitor key performance indicators (KPIs), and provide data-driven recommendations to leadership. The goal is to transform marketing data into actionable business intelligence.

Requirements

Experience with Google Analytics / GA4
Experience with Google Ads
Experience with Meta Ads Manager
Experience with Google Business Profile
Experience with Google Search Console
Experience with Looker Studio
Experience with Excel advanced functions and pivot tables
Experience with CRM platforms
Experience with ServiceTitan or similar home-services software
Experience with SEO platforms
Experience with Social media analytics platforms
Experience with Marketing automation and reporting tools
Enjoy working with numbers and understanding the story behind them.
Be curious, organized, and willing to dig into the data to determine not only what happened, but why it happened and what should be done next.
Be comfortable asking questions, identifying inconsistencies, challenging assumptions when the data does not support them, and presenting recommendations to leadership in a clear and understandable way.

Responsibilities

Track and analyze marketing performance across all company brands and locations.
Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
Monitor key performance indicators (KPIs), including: Lead volume, Cost per lead, Lead source, Conversion rates, Revenue generated, Customer acquisition cost, Return on ad spend (ROAS), Marketing spend, Website traffic, Search performance, Google Business Profile performance, Review growth and reputation metrics.
Compare marketing performance by brand, location, campaign, channel, and time period.
Identify trends, anomalies, and areas of underperformance.
Provide recommendations based on data and performance trends.
Track marketing budgets and spending across brands and vendors.
Maintain organized records of marketing expenditures and performance.
Compare actual spending against approved budgets.

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