Marketing Analyst

Berkshire Hathaway Direct Insurance Company•Stamford, CT

21d•$85,000 - $95,000•Hybrid

About The Position

Berkshire Hathaway Direct Insurance Company (biBERK) is seeking an analytical and technically minded Marketing Analyst to help scale digital marketing analytics and performance reporting for its cloud-first, API-driven insurance platform. The role sits at the intersection of growth marketing, data science, and web applications, using AI coding tools, digital tracking platforms, and Python or R frameworks to build real-time interactive dashboards. The work informs marketing investment decisions, improves digital acquisition funnels, and tracks operational metrics for senior leadership. The position is hybrid, with required attendance at the Stamford, Connecticut office for strategy and team alignment sessions; the frequency depends on location and is described as weekly or monthly.

Requirements

3–5 years of experience in marketing analytics, marketing science, or business intelligence.
Bachelor’s or Master’s degree in a quantitative field such as Computer Science, Economics, Mathematics, Statistics, or Data Science.
Must reside within viable commuting distance of the Stamford, Connecticut office to attend required monthly strategy and team alignment sessions.
Advanced proficiency in Python (Streamlit) and/or R (Shiny) for web application development and data visualization.
Deep expertise in GA4, including event tracking and custom dimensions, and Google Ads management platforms.
Hands-on experience using Claude or other LLMs for code generation, workflow automation, and refactoring.
Foundational understanding of the Azure ecosystem for data storage, query optimization, or web application hosting.
Proven understanding of statistical media testing, specifically Conversion Lift testing, Geo-Testing, and A/B experimentation architectures.

Nice To Haves

Experience in B2B commercial insurance, financial services, or insurtech environments is strongly preferred.
Prior experience with enterprise BI platforms such as Power BI or Tableau is a plus.

Responsibilities

Design, deploy, and support interactive analytical applications and custom web tools using Python (Streamlit) or R (Shiny).
Build reporting systems to track direct-to-business marketing metrics, including quote-to-bind ratios, channel attribution, conversion velocities, and funnel metrics.
Use AI to build and maintain dashboards in an Azure environment.
Champion generative AI tools such as Claude within marketing operations.
Use LLM workflows to accelerate code synthesis, automate data pipelines, and refactor analytical scripts to streamline dashboard delivery.
Partner with internal technology teams in the Azure ecosystem to integrate marketing data streams, support data warehouse migrations, and ensure secure deployment of analytical web applications.
Maintain and enhance digital analytics architecture across GA4 and Google Ads.
Oversee custom dimension setups, event-driven tag management, and B2B lead attribution to maintain data integrity across digital channels.
Design, run, and evaluate media-testing frameworks to measure marketing incrementality.
Execute Conversion Lift studies, Geo-Testing or Match-Market models, and A/B experiments across digital channels.

Benefits

Medical insurance (PPO/HDHP)
Vision insurance
Disability insurance
Life insurance
Dental insurance, including an enhanced plan with orthodontia coverage
Generous PTO for benefit-time eligible employees
Paid company holidays and four floating holidays
Paid parental leave
Employee Retirement Savings Plan/401(k) with company match and immediate vesting
Education Assistance Program offering 100% upfront tuition reimbursement after six months of service for approved degree programs
Service Recognition Program with a monetary vacation award every five years of employment
Wellness initiatives, including Fitness Center and Weight Watchers reimbursement programs
Voluntary accident, critical illness, and hospital indemnity benefits
Employee discount and rewards program