Marketing Analyst

Redphone Management LLC•Altamonte Springs, FL

About The Position

The Marketing Analyst will be responsible for tracking and analyzing marketing performance across all company brands and locations. This role involves developing and maintaining reports and dashboards, monitoring key performance indicators (KPIs), and identifying trends to provide actionable business intelligence. The ideal candidate is someone who enjoys working with numbers, is curious, organized, and can translate data into clear recommendations for leadership.

Requirements

Experience with Google Analytics / GA4
Experience with Google Ads
Experience with Meta Ads Manager
Experience with Google Business Profile
Experience with Google Search Console
Experience with Looker Studio
Experience with Excel advanced functions and pivot tables
Experience with CRM platforms
Experience with ServiceTitan or similar home-services software
Experience with SEO platforms
Experience with Social media analytics platforms
Experience with Marketing automation and reporting tools
Ability to work with numbers and understand the story they tell.
Curiosity, organization, and a willingness to dig into data.
Ability to determine not only what happened, but why it happened and what should be done next.
Comfortable asking questions, identifying inconsistencies, and challenging assumptions when the data does not support them.
Ability to present recommendations to leadership in a clear and understandable way.

Responsibilities

Track and analyze marketing performance across all company brands and locations.
Develop and maintain weekly, monthly, and quarterly marketing reports and dashboards.
Monitor key performance indicators (KPIs), including lead volume, cost per lead, lead source, conversion rates, revenue generated, customer acquisition cost, return on ad spend (ROAS), marketing spend, website traffic, search performance, Google Business Profile performance, and review growth and reputation metrics.
Compare marketing performance by brand, location, campaign, channel, and time period.
Identify trends, anomalies, and areas of underperformance.
Provide recommendations based on data and performance trends.
Track marketing budgets and spending across brands and vendors.
Maintain organized records of marketing expenditures and performance.
Compare actual spending against approved budgets.

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