Marketing Analyst

Encompass Health • Birmingham, AL

6d • Onsite

About The Position

As part of the Customer Intelligence/Analytics team, the Marketing Analyst analyzes and interprets data to inform go-forward business and marketing strategy. This position monitors and evaluates performance of marketing initiatives that are piloted in-market. This position analyzes marketing performance aligned with business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing. Additionally, the Marketing Analyst evaluates the multichannel impact of marketing activities on engagement, sales and ROI.

Requirements

• Bachelor’s degree in related field required.
• 3-5 years of experience serving as a business, marketing or reporting analyst
• Advanced Excel skills (pivots, tables and functions)
• Experience in data aggregations and visualization tools (Tableau, Qlikview, Qliksense)
• Possesses knowledge and experience with infrastructure and tools required for data collection, management and transformation

Nice To Haves

• Healthcare experience preferred

Responsibilities

• Applies critical thinking and creativity when evaluating data to build strategic insight-led initiatives.
• Monitors and evaluates performance of marketing initiatives that are piloted in-market.
• Works across internal teams to pull in relevant insourced reporting.
• Maintains a comprehensive measurement system and exhibits flexibility to adapt and refine the system over time.
• Creatively problem solves when resolving insights gaps.
• Articulate and solve problems or answer questions with data.
• Builds relationships with business partners to achieve a greater understanding of different business functions’ goals and how they inform marketing strategy.
• Analyzes marketing performance aligned to business strategy by developing and refining techniques used to measure engagement, conversion and trends for marketing.
• Evaluates the multichannel impact of marketing activities on engagement, sales and ROI.
• Develops ad hoc analysis on request.

Benefits

• Affordable medical, dental and vision plans for full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Tuition reimbursement and continuing education opportunities.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A community of people who love what they do.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level