Marketing Analyst

Medical Essential Diagnostics • Princeton, NJ

16d • $25 - $27 • Onsite

About The Position

The Marketing Analyst will be responsible for managing and maintaining the pre-registration database, developing and executing targeted email marketing campaigns, and monitoring campaign performance. This role involves segmenting contact lists, conducting A/B testing, generating reports, and collaborating with various teams to align campaigns with organizational priorities. The analyst will also ensure compliance with email marketing best practices and identify opportunities for lead re-engagement. Additionally, the position supports the integrity of marketing data to improve patient acquisition and scheduling performance.

Requirements

• Experience with email marketing platforms and CRM/database management.
• Strong analytical skills with proficiency in Microsoft Excel and reporting tools.
• Excellent written communication and organizational skills.
• Detail-oriented with the ability to manage multiple campaigns simultaneously.
• Experience handling and circumventing spam protection to maximize email deliverability and campaign performance.

Nice To Haves

• Email marketing automation
• Data analysis and reporting
• CRM/database management
• Microsoft Excel
• Campaign optimization and A/B testing
• Strong communication and project management skills
• Experience with healthcare marketing or patient engagement is a plus.

Responsibilities

• Manage and maintain the pre-registration database to ensure accurate and organized contact information.
• Develop, schedule, and execute targeted email marketing campaigns to pre-registered individuals.
• Segment contact lists based on campaign objectives, demographics, location, and engagement history.
• Monitor campaign performance, including open rates, click-through rates, responses, and scheduling conversions.
• Conduct A/B testing on subject lines, messaging, and call-to-action strategies to improve campaign effectiveness.
• Generate weekly and monthly reports on campaign performance, conversion metrics, and recommendations for improvement.
• Collaborate with the Scheduling, Marketing, and Operations teams to align campaigns with clinic availability and organizational priorities.
• Maintain compliance with email marketing best practices, privacy regulations, and company communication standards.
• Identify opportunities to re-engage inactive leads through automated email workflows and follow-up campaigns.
• Assist with maintaining the integrity of marketing data and provide insights to improve overall patient acquisition and scheduling performance.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level