Market Research Project Manager

iHeartMedia•Cincinnati, OH
•Onsite

About The Position

iHeartMedia is seeking a Market Research Analyst to support advertising sales with quantitative and qualitative research. The role uses primary and syndicated research databases to develop data-driven presentations for internal sales teams and clients, fulfill ad hoc research requests, and support advertising effectiveness projects. It also partners with marketing and sales staff to help them use research and analytics effectively. The position is based in Cincinnati, Ohio, and is regular, full-time, and hourly.

Requirements

  • Proficiency with Excel and PowerPoint.
  • Strong analytical aptitude and creative problem-solving skills.
  • Excellent written and verbal communication skills.
  • Excellent interpersonal and customer service skills, with the ability to build positive relationships across a variety of personalities and roles.
  • Ability to articulate iHeartMedia’s story across assets, platforms, and audiences.
  • Ability to manage expectations, juggle multiple projects, and deliver accurate analysis in a fast-paced environment.
  • An undergraduate degree or an appropriate combination of education and experience.

Nice To Haves

  • Experience with media research software and programs, including Nielsen Audio, Scarborough, MRI-Simmons, ACT 1, Media Monitors, Nielsen TV, and comScore.
  • Proficiency with other analytic and database tools and resources.
  • Passion for music, audio, entertainment, and pop culture.

Responsibilities

  • Use primary and syndicated research databases to provide quantitative and qualitative data for prospective and current advertisers.
  • Create data-driven presentations that address internal sales teams’ and clients’ needs and objectives.
  • Fulfill ad hoc sales research requests involving audience metrics, consumer insights, competitive advertising spend, targeting, and marketplace trends.
  • Assist with project management and data analysis for advertising effectiveness projects.
  • Educate and partner with marketing and sales staff on how to use quantitative and qualitative analytics.

Benefits

  • Employer-sponsored medical, dental, and vision insurance with a variety of coverage options.
  • Company-provided and supplemental life insurance.
  • Paid vacation and sick time.
  • Paid company holidays.
  • A Spirit day to encourage and allow employees to volunteer in their community.
  • A 401(k) plan.
  • Employee Assistance Program at no cost, including telephonic counseling and consultation on legal, financial, emotional well-being, family, and caregiving matters.
  • Additional voluntary programs, such as spending accounts, student loan refinancing, and accident insurance.
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