Market Research Manager

Bridgestone Americas•Nashville, TN

6d•Onsite

About The Position

The Lead, Market Research Analyst develops and executes market and portfolio strategies to guide the strategic growth and optimization of Bridgestone Retail Operations’ North American retail footprint of more than 2,200 locations. The role uses advanced analytics, financial modeling, and market intelligence to inform executive decisions about market entry, portfolio optimization, and capital allocation. It partners with Real Estate, Finance, and Field Operations to ensure new site opportunities support the real estate strategic plan, and provides analysis for relocations, remodels, and portfolio transformation initiatives. The position is located at Bridgestone Tower in Nashville, Tennessee. Domestic travel as needed to visit markets, prospective sites, or existing stores is approximately 10–20%. Relocation assistance is not available. Bridgestone describes its work environment as global, dynamic, challenging, supportive, and inclusive, with opportunities for training, mentorship, development, collaboration, and work/life effectiveness. The company emphasizes safety, inclusion, diverse perspectives, and its mission to “Serve Society with Superior Quality.”

Requirements

Bachelor’s degree in Real Estate, Finance, Market Research, Statistics, or a related field is desired.
At least 5 years of experience in retail real estate, location strategy, market planning, business strategy, analytics, management consulting, finance, or a related field, with demonstrated use of quantitative analysis for complex business decisions.
Detail-oriented, able to produce quality work with limited revisions, and comfortable presenting and defending analysis and recommendations to peers and leadership.
Ability to translate business requirements and specifications into actionable strategies, insights, and executable plans with minimal direction or oversight.
Strong financial modeling and business-case development skills, including evaluating sales, profitability, cannibalization, capital investment, and expected returns for real estate decisions.
Experience with retail site selection, market planning, portfolio optimization, or real estate strategy.
Advanced proficiency in Microsoft Excel and PowerPoint and strong working knowledge of Microsoft Word.
Domestic travel as needed to visit markets, prospective sites, or existing stores, approximately 10–20%.

Nice To Haves

Experience using GIS, spatial analytics, trade area analysis, or location intelligence platforms such as Esri, Alteryx, Placer.ai, Buxton, Kalibrate, or similar tools.
Experience with data visualization tools such as Power BI or Tableau.

Responsibilities

Develop and execute components of the enterprise market growth strategy, including data-driven opportunity sizing and financial analysis, in partnership with the New Store Development team.
Create and own market-level DMA strategies for assigned territories using first- and third-party data, market visits, on-the-ground research, and strategic planning with Real Estate Development and Field Operations.
Analyze sites and project sales for potential new, relocation, and acquisition opportunities using company forecasting and site-selection tools and market, consumer, demographic, psychographic, mobility, and competitive data.
Develop market and portfolio scenarios evaluating growth, relocation, closure, remodel, and capital investment strategies, including expected sales, profitability, cannibalization, customer access, and returns.
Present new-site information to the monthly executive Real Estate Committee as needed, covering store performance, cannibalization, area strategy, competition, and company objectives.
Review existing markets and assess portfolio optimization in response to industry and market trends, including new-store performance and profitability, real estate characteristics, and competitive landscape.
Serve as a subject matter expert on projects involving spatial or financial analysis, such as competitor analysis, store-closing profitability and sales transfer analysis, acquisitions, and remodels.
Create, run, and present reports and dashboards on company and competitor store-location strategy and other strategic and tactical decision-making topics.
Create and manage quarterly new-store over/under-performance reporting and in-depth analysis, including leading review meetings with Operations.
Recommend refinements to the quantitative, multivariable ranked scoring model used to prioritize store remodels and refreshes, incorporating Field Operations insights and qualitative inputs.
Monitor portfolio performance and real estate KPIs, identifying opportunities to improve market penetration, store productivity, customer access, and investment returns.
Work with the Real Estate Data Engineer to guide development of custom reporting that presents complex data insights in accessible formats using tools such as Power BI and Tableau.
Perform correlation analysis to identify optimal operating conditions and site characteristics and translate findings into strategies for new and existing stores.