Market Research Manager

Avery Dennison•Mentor, OH

8h•$140,000 - $170,000•Hybrid

About The Position

The Market Research Manager is a growth-oriented professional who guides new product commercialization, strategic innovation, and multi-year growth plans. The role connects market data and consumer behavior with actionable business strategy, owns research projects from inception through reporting, and turns findings into compelling narratives. In partnership with cross-functional teams, the manager ensures the voice of the customer informs product, marketing, and operational decisions to support expansion into new segments and improve the customer experience. The role develops strategic roadmaps and learning plans based on industry trends and customer expectations; designs and executes qualitative and quantitative research; translates market, economic, competitor, and customer data into reports for senior leaders; represents users in product planning; and oversees concurrent research projects, including timelines, scope, budgets, risks, and third-party vendors. The position is identified as On-site/Hybrid.

Requirements

Bachelor’s degree in a related field, such as Marketing, Economics, Psychology, or Statistics.
10+ years of progressive experience in primary and secondary market research, competitive intelligence, and strategy.
Extensive experience in B2B market research and a record of success in a dynamic, fast-paced, multi-project environment.
Deep knowledge of research methodologies and ability to identify insights needs and scope end-to-end qualitative and quantitative studies, including market sizing/TAM/SAM/SOM.
Strong conceptual problem-solving skills and ability to combine financial, operational, first-party, and syndicated data to identify actionable opportunities.
Hands-on experience with Qualtrics or similar survey software and SPSS.

Nice To Haves

Experience leveraging syndicated research databases such as Euromonitor, IHS, Oxford Economics, and Mintel.

Responsibilities

Develop multi-year strategic roadmaps and targeted learning plans by monitoring North American and global industry trends, competitive forces, and changing expectations to identify opportunities.
Design, scope, and execute qualitative and quantitative research projects, including interviews, surveys, and competitive analysis, from inception to final reporting.
Monitor and translate macroeconomic, industry, competitor, and customer data into unified, story-led reports for senior leadership.
Represent the voice of the user in product line planning, challenge the status quo, and maintain detailed target customer profiles.
Oversee multiple concurrent insights projects, managing timelines, scope, budgets, and risks, and evaluate and direct third-party research vendors.