Market Development Lead, Escondido
About The Position
The Market Development Lead (MDL) drives market growth and development by partnering with and engaging Independent Distributor Partners (IDPs) and retail outlets. The role builds relationships with IDPs, store leadership, and key retailer decision makers, using disciplined planning to adapt to changing technology, retail conditions, and consumer behavior. The MDL supports customer service and sales growth, develops retail plans, identifies market opportunities, and helps meet retailer expectations for distribution, merchandising, promotions, and key events. The role also uses data and business insights to identify retailer needs and performance trends, while supporting launches, planogram compliance, store resets, inventories, and service issue resolution. The position works with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs to identify business constraints, opportunities, and needs. It requires local and overnight travel, regular driving, and flexibility to work around business and retailer needs.
Requirements
- At least 3 years of related sales or CPG experience, or at least 2 years of relevant experience with a bachelor’s degree.
- Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
- Proficiency in Microsoft Excel and PowerPoint.
- Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
- Ability to stand, walk, sit, bend, lift up to 50 pounds occasionally, and drive regularly to stores, warehouses, and hubs in the market.
- Strong presentation, written, and verbal communication skills, and proficiency in Microsoft Office and relevant internal sales systems.
Nice To Haves
- B.A. preferred.
Responsibilities
- Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
- Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
- Lead route consultations when requested by IDPs and conduct optional business meetings to understand needs, support planning, and identify growth opportunities.
- Deliver weekly, period, and quarterly sales plans and grow market share.
- Identify market opportunities and share insights with IDPs.
- Communicate, organize, and plan targets for distribution, merchandising, promotions, and key retailer events.
- Support call coverage, coordinate inventory and logistics needs, evaluate competition and shopper trends, secure incremental placements and displays, and respond to retailer concerns within 24 hours.
- Use data to identify retailer needs, performance trends, and growth opportunities, and communicate them clearly to IDPs and internal partners.
- Build trust with store management and retail partners; support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
- Identify potential IDPs for open routes and visit key accounts to identify opportunities.
- Apply retailer-specific knowledge across channels.
- Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.
Benefits
- Medical, dental, short- and long-term disability, AD&D, and life insurance, with coverage options for individuals, families, and domestic partners; benefits begin on day one.
- Matching 401(k) plan, with enrollment available on the first day of employment and immediate vesting.
- Unlimited sick time, paid time off, and holiday pay.
- For employees at WHQ: free fitness center access, on-site day care operated by Bright Horizons, and a company store.
- Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually.
- Employee Resource Groups (ERGs).
- Wellness benefits beginning on the first day of employment.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
