Lead Market Development
About The Position
As a member of the Hi Cap Fiber COE team, the Lead Market Development professional identifies and capitalizes on new strategic business opportunities through market research, strategic alliances and partnership programs, and strategies to expand distribution and drive growth. This client-facing role works across all AT&T Business sales segments, leading both proactive and reactive sales motions. The role develops and executes short- and long-term market strategies; leads strategic initiatives and programs, including national and market-level launch and communication plans; and establishes and manages partnerships and alliances. It also conducts market and competitive analysis, uses data analytics to guide decisions and improve program effectiveness, ensures regulatory compliance, and collaborates with marketing, operations, and technical teams. The role is an experienced professional position involving strategic autonomy, complex problem-solving, influence on executive decisions, mentoring, and collaboration with senior leadership. It is full-time, onsite five days per week in Dallas, Texas. No relocation is offered.
Requirements
- At least 5 years of related experience.
- Certification is required in some areas.
- Ability to resolve complex issues using broad and in-depth knowledge.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Develop and execute short- and long-term strategies to drive market growth and penetration and achieve business objectives, including initiatives for new and existing products, services, and verticals.
- Lead the design, implementation, and analysis of strategic initiatives and programs, including national- and market-level launch and communication plans.
- Establish, nurture, and manage strategic partnerships and alliances; negotiate engagement terms and assess partner needs and business drivers.
- Conduct market research, competitive analysis, and data analytics to inform strategic decisions, optimize market strategies, and improve program effectiveness.
- Ensure compliance with regulations and collaborate with marketing, operations, and technical teams to drive results and innovation.
- Lead proactive and reactive sales motions across all AT&T Business sales segments.
- Lead significant projects with strategic autonomy and influence executive decisions.
- Mentor less experienced staff and implement long-term plans that impact the organization.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days per year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave may be available beyond what state and local law require; it is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental critical illness, accident, hospital indemnity, and group legal programs
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet and fiber where available, and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
