Market Development Lead, Staunton

Campbell's • Staunton, VA

12d

About The Position

The Market Development Lead drives market growth and development by partnering with Independent Distributor Partners (IDPs) and retail outlets. The role builds relationships with IDPs, store leadership, and retailer decision makers, using disciplined planning to adapt to changing technology, retail conditions, and consumer behavior.

The position supports sales growth and customer service through IDP engagement, retailer development, and business fundamentals. It involves developing sales plans, identifying market opportunities, supporting distribution and merchandising goals, coordinating inventory and logistics, responding to retailer concerns, and using data to identify performance trends and growth opportunities. The Market Development Lead works with the Business Development Manager, Zone Sales Manager, retailers, warehouse teams, and IDPs.

This is a full-time, salaried position with a target base salary range of $67,000–$92,200. Individual base pay depends on work location and factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation.

Requirements

• At least 3 years of related sales or CPG experience, or at least 2 years of relevant experience with a bachelor’s degree.
• Strong written and verbal communication, influencing, leadership, problem-solving, technical, and analytical skills.
• Proficiency in Microsoft Excel and PowerPoint.
• Ability to travel locally and overnight, relocate if required, and work flexible hours based on business and retailer needs.
• Ability to stand, walk, sit, bend, occasionally lift up to 50 pounds, and regularly drive to stores, warehouses, and hubs in the market.

Nice To Haves

• B.A. preferred.

Responsibilities

• Build collaborative relationships with IDPs to support customer service and identify sales growth opportunities.
• Recommend optional resources and technology, help resolve retailer disputes, and partner with internal teams to reduce route disruption and strengthen route health.
• Lead route consults when requested by IDPs and conduct optional business meetings to understand needs, support planning, and identify growth opportunities.
• Deliver weekly, period, and quarterly sales plans and grow market share.
• Identify market opportunities and share insights with IDPs.
• Communicate, organize, and plan targets for distribution, merchandising, promotions, and key retailer events.
• Support call coverage; coordinate inventory and logistics needs; evaluate competition and shopper trends; secure incremental placements and displays; and respond to retailer concerns within 24 hours.
• Use data to identify retailer needs, performance trends, and growth opportunities, and communicate findings to IDPs and internal partners.
• Build trust with store management and retail partners; support new item launches, planogram compliance, store resets, inventories, and service issue resolution.
• Identify potential IDPs for open routes and visit key accounts to identify opportunities.
• Apply retailer-specific knowledge across channels.
• Communicate professionally, manage priorities, solve problems, use technology and business insights effectively, and participate in training and special projects.

Benefits

• Medical insurance
• Dental insurance
• Short- and long-term disability insurance
• AD&D insurance
• Life insurance for individuals, families, and domestic partners
• Matching 401(k) plan with enrollment available on the first day of employment and immediate vesting
• Unlimited sick time
• Paid time off
• Holiday pay
• Free fitness center access for employees at WHQ
• Access to on-site day care operated by Bright Horizons
• Company store
• Campbell’s Cares matches employee donations and/or volunteer activity up to $1,500 annually
• Employee Resource Groups (ERGs)
• Wellness benefits beginning on the first day of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level