Lead Market Development

AT&T•Dallas, TX
•$143,800 - $215,800•Onsite

About The Position

As a member of the Hi Cap Fiber COE team, the Lead Market Development professional identifies and capitalizes on new strategic business opportunities through market research, strategic alliances and partnership programs, and strategies that expand distribution and drive growth. This experienced professional leads significant projects with strategic autonomy, influences executive decisions, mentors less experienced staff, implements long-term plans that impact the organization, and frequently collaborates with senior leadership. The role is client-facing across all AT&T Business sales segments and leads both proactive and reactive sales motions. This is a full-time, onsite position based in Dallas, Texas, performed at the designated work location five days per week. No relocation is offered. The role is scheduled for 40 hours per week and has no supervisory responsibilities.

Requirements

  • At least 5 years of related experience.
  • Certification is required in some areas.
  • Bachelor’s degree (BS/BA) desired.

Nice To Haves

  • Bachelor’s degree (BS/BA).

Responsibilities

  • Develop and execute short- and long-term strategies to drive market growth and penetration and achieve business objectives, including initiatives for new and existing products, services, and verticals.
  • Lead the design, implementation, and analysis of strategic initiatives and programs, including national- and market-level launch and communication plans, ensuring alignment with market and business needs.
  • Establish, develop, and manage strategic partnerships and alliances; negotiate engagement terms to enhance market presence, drive revenue, and support mutual goals; and assess partner needs and business drivers.
  • Conduct market research and provide data analytics to inform strategic decisions, optimize market strategies, and improve program effectiveness, including competitive analysis and review of market trends.
  • Ensure regulatory compliance and collaborate with marketing, operations, and technical teams to drive results and innovation.
  • Lead proactive and reactive, client-facing sales motions across all AT&T Business sales segments.
  • Lead significant projects, influence executive decisions, mentor less experienced staff, and implement long-term plans impacting the organization.

Benefits

  • Medical, dental, and vision coverage
  • 401(k) plan
  • Tuition reimbursement program
  • Paid time off and holidays, including at least 23 vacation days per year based on date of hire and 9 company-designated holidays
  • Paid parental leave
  • Paid caregiver leave
  • Additional sick leave beyond what state and local law require may be available; it is unprotected
  • Adoption reimbursement
  • Short- and long-term disability benefits
  • Life and accidental death insurance
  • Supplemental critical illness, accident, hospital indemnity, and group legal programs
  • Employee Assistance Programs (EAP)
  • Employee wellness programs
  • Employee discounts of up to 50% on eligible AT&T mobility plans and accessories, AT&T internet (and fiber where available), and AT&T phone
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