Lead Market Development
About The Position
The Lead Market Development professional identifies and capitalizes on new business opportunities through market research, strategic alliances and partnership programs, and strategies to expand distribution and drive growth. This experienced professional develops and executes short- and long-term strategies for market growth, penetration, and business objectives, including initiatives for new and existing products, services, and verticals. The role leads strategic programs from design and implementation through analysis, including national- and market-level launches and communications aligned with business needs. It establishes and manages partnerships, negotiates engagement terms, and assesses partner needs and business drivers. The role also conducts market research and analytics, including competitive analysis and trend assessment, and ensures regulatory compliance while collaborating with marketing, operations, and technical teams. The position has strategic autonomy, leads significant projects, influences executive decisions, mentors less experienced staff, and implements long-term plans. It is a full-time onsite role performed at the designated work location five days per week; relocation is not offered. The role is not a supervisory position.
Requirements
- At least 5 years of related experience.
- Certification is required in some areas.
Nice To Haves
- Bachelor’s degree (BS/BA) desired.
Responsibilities
- Develop and execute short- and long-term strategies to drive market growth and penetration and achieve business objectives.
- Develop initiatives for new and existing products, services, and verticals.
- Lead the design, implementation, and analysis of strategic initiatives and programs.
- Develop and manage national- and market-level launch and communication plans aligned with market and business needs.
- Establish, nurture, and manage strategic partnerships and alliances; negotiate engagement terms to enhance market presence, drive revenue, and support mutual goals.
- Assess partner needs and business drivers on an ongoing basis.
- Conduct market research and data analysis to inform strategic decisions, optimize market strategies, and improve program effectiveness.
- Perform competitive analysis and assess market trends.
- Ensure compliance with regulations.
- Collaborate with marketing, operations, and technical teams to drive results and innovation.
- Lead significant projects, influence executive decisions, mentor less experienced staff, and implement long-term plans.
Benefits
- Medical, dental, and vision coverage
- 401(k) plan
- Tuition reimbursement program
- Paid time off and holidays, including at least 23 vacation days each year and 9 company-designated holidays, based on date of hire
- Paid parental leave
- Paid caregiver leave
- Additional sick leave beyond what state and local law require may be available but is unprotected
- Adoption reimbursement
- Short- and long-term disability benefits
- Life and accidental death insurance
- Supplemental benefits, including critical illness, accident hospital indemnity, and group legal
- Employee Assistance Programs (EAP)
- Employee wellness programs
- Employee discounts up to 50% off eligible AT&T mobility plans and accessories, AT&T internet (including fiber where available), and AT&T phone
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
