Market Development Executive

Waystar • Louisville, KY

7d

About The Position

The Market Development Executive drives business development for the sales team, focusing on lead generation and serving as the primary resource for developing qualified strategic enterprise sales leads. The role involves prospecting into large healthcare organizations, qualifying leads, researching accounts, and educating prospects about Waystar’s strategic solutions. It also supports marketing programs, uses Salesforce to track sales activities, and works toward defined performance metrics.

Requirements

• At least 3 years of experience in business or a related field.
• Demonstrated ability to think strategically and execute tactically.
• Self-motivated, results-oriented approach, with strong leadership, interpersonal, and presentation skills.
• Problem-resolution skills, strong initiative, and ability to create and improve processes.
• Ability to self-manage projects and follow through to completion.
• Ability to thrive in a fast-paced, ambitious environment.
• Ability to develop and maintain strong relationships internally and with customers.
• Ability to learn technical aspects of Waystar solutions.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office and PowerPoint.
• Detail-oriented, with the ability to rapidly learn and apply new concepts, business models, and technologies.
• Highly organized, with the ability to prioritize and execute many concurrent tasks.
• Bachelor’s degree or equivalent experience in business, marketing, or sales.
• Strong organization and business acumen, initiative, and ability to work independently or as part of a team to achieve established goals.

Nice To Haves

• Working knowledge of Salesforce.com, Outreach.io, and technical sales processes.
• Knowledge of the software and technology industry, especially healthcare.

Responsibilities

• Qualify leads and prospects according to criteria defined by the sales process.
• Profile assigned territories and accounts, and conduct outbound prospecting to generate new business.
• Call senior management at large healthcare organizations, including CTOs, CIOs, VPs of Revenue Cycle, and directors, for lead development and qualification.
• Research accounts using sales intelligence tools, including social media tools.
• Develop an understanding of accounts’ business issues and other relevant information.
• Provide marketing with feedback on the quality of leads generated through marketing programs.
• Execute database and telemarketing programs to increase attendance at events and seminars and promote current product offerings to target audiences.
• Educate prospects about Waystar strategic solutions.
• Use Salesforce.com to log, track, and report activities.
• Work to meet defined metrics goals.

Benefits

• Competitive total rewards, including base salary and bonus if applicable.
• Customizable benefits package with three medical plans and a company Health Savings Account match.
• Paid time off for non-exempt team members, starting at three weeks, plus 13 paid holidays including two personal floating holidays.
• Flexible time off for exempt team members, plus 13 paid holidays.
• Paid parental leave, including maternity and paternity leave.
• Education assistance opportunities and free LinkedIn Learning access.
• Free mental health and family planning programs, including adoption assistance and fertility support.
• 401(k) program with company match.
• Pet insurance.
• Employee resource groups.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level