Market Development Executive

Waystar•Louisville, KY

About The Position

The Market Development Executive drives business development for the sales team by generating leads and serving as the primary resource for developing qualified strategic enterprise sales leads. The role focuses on prospecting and qualifying opportunities with large healthcare organizations, researching accounts, and educating prospects about Waystar's strategic solutions. It also collaborates with marketing and uses Salesforce to track activity and work toward defined metrics.

Requirements

At least 3 years of experience in business or a related field.
Demonstrated ability to think strategically and execute tactically.
Positive attitude and respect for others, consistent with Waystar's values.
Self-motivation and a results-oriented approach, with strong leadership, interpersonal, and presentation skills.
Problem-resolution skills, strong initiative, and the ability to create and improve processes.
Ability to manage projects independently and follow through to completion.
Ability to thrive in a fast-paced, ambitious environment and work cross-functionally.
Ability to develop and maintain strong relationships internally and with customers.
Ability to learn technical aspects of Waystar solutions.
Excellent written and verbal communication skills and proficiency in Microsoft Office and PowerPoint.
Attention to detail and ability to quickly learn and use new concepts, business models, and technologies.
Strong organization and ability to prioritize and execute concurrent tasks.
Bachelor's degree or equivalent experience in business, marketing, or sales.
Strong business acumen and ability to take initiative and work independently or as part of a team to achieve goals.

Nice To Haves

Working knowledge of Salesforce.com, Outreach.io, and technical sales processes.
Knowledge of the software and technology industry, especially healthcare.

Responsibilities

Qualify leads and prospects according to criteria defined by the sales process.
Profile assigned territories and accounts and conduct outbound prospecting to generate new business.
Call senior management at large healthcare organizations, including CTOs, CIOs, VPs of Revenue Cycle, and director-level contacts, to develop and qualify leads.
Research accounts using sales intelligence tools, including social media tools.
Develop an understanding of accounts' business issues and other relevant information.
Provide marketing with feedback on lead quality from marketing programs.
Execute database and telemarketing programs to increase attendance at upcoming events and seminars and create awareness of product promotions among target audiences.
Educate prospects about Waystar strategic solutions.
Use Salesforce.com to log, track, and report activities.
Work to meet defined metrics goals.

Benefits

Competitive total rewards, including base salary and bonus if applicable.
Customizable benefits package with three medical plans and a company match for Health Savings Accounts.
Generous paid time off for non-exempt team members, starting at three weeks, plus 13 paid holidays, including two personal floating holidays.
Flexible time off for exempt team members, plus 13 paid holidays.
Paid parental leave, including maternity and paternity leave.
Education assistance opportunities and free LinkedIn Learning access.
Free mental health and family planning programs, including adoption assistance and fertility support.
401(k) program with company match.
Pet insurance.
Employee resource groups.