Market Deployment & Adoption Analyst
About The Position
As part of Haleon's Commercial Digital Services organisation, the Market Deployment & Adoption Analyst supports the successful deployment and adoption of digital products and platforms that transform commercial capabilities, customer engagement, and ways of working across global markets. Working within a large-scale digital transformation portfolio, the role helps markets embed new capabilities and realise measurable business value. The Analyst works across delivery teams, market stakeholders, and behavioural change experts, providing analytical, operational, and change support. The position collaborates closely with market teams, product squads, and deployment leads to identify and resolve adoption challenges, help markets integrate digital tools into daily workflows, and support behaviour change and measurable transformation impact.
Requirements
- Experience in change analytics, adoption analysis, performance reporting, or similar roles supporting digital, technology, or transformation programmes.
- Analytical skills, including the ability to interpret data, identify trends, and translate insights into actionable recommendations.
- Experience collaborating with stakeholders across markets, commercial teams, and technology functions.
- Understanding of behavioural insights, user-centred design, or change adoption methodologies.
Nice To Haves
- Experience supporting large-scale transformation or digital deployment programmes.
- Experience in consumer healthcare, healthcare, FMCG, or similarly regulated industries.
- Familiarity with practical applications of behavioural science in change, adoption, or user engagement environments.
- Experience with analytics and reporting tools such as Power BI or Tableau.
Responsibilities
- Monitor adoption, usage, and behavioural engagement metrics across markets for digital initiatives.
- Create and maintain dashboards, scorecards, and regular reports highlighting adoption progress, gaps, and risks.
- Analyse usage data, identify differences between expected and actual behaviour, and provide actionable insights to deployment teams.
- Support development of leading indicators to predict adoption success and identify at-risk markets.
- Support market go-live readiness assessments, communication plans, training coordination, and enablement activities.
- Coordinate change activities across initiatives, sequencing them to avoid saturation or conflicting market priorities.
- Identify readiness issues, including capability gaps, bandwidth constraints, and operational blockers, and escalate them to deployment leads.
- Support the creation and localisation of change artefacts, user guides, and onboarding materials.
- Collect and synthesise qualitative feedback from market teams, frontline users, and stakeholders to understand adoption barriers.
- Apply behavioural science techniques, including nudges, prompts, and reinforcement, to encourage adoption and engagement.
- Segment users by maturity, role, usage patterns, or market context to tailor support and intervention strategies.
- Conduct pulse checks, user clinics, and informal check-ins to gather insights and reinforce adoption behaviours.
- Align adoption tracking with value KPIs to ensure activities contribute to measurable business outcomes.
- Monitor adoption performance against expected business outcomes and identify early signs of value leakage.
- Provide insights and analysis to Value Assurance and Deployment Leads to help close value gaps.
- Feed insights into product, delivery, and deployment teams to support continuous improvement.
Benefits
- Generous 401(k) plan.
- Tuition reimbursement.
- Time-off programs, including six months of paid parental leave.
- Healthcare programs, with the company paying the majority of medical coverage for employees and their families.
- Eligibility for benefits beginning on day one.
- Opportunity to receive a discretionary bonus based on key business performance.
- Other incentive and recognition programs.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
