Maria Nila Brand Manager

Premier Beauty Supply • Fort Wayne, IN

3d • Onsite

About The Position

The Maria Nila Brand Manager owns the growth, education, and in-market presence of Maria Nila across Premier Beauty Supply’s four-state territory of Illinois, Indiana, Michigan, and Ohio. This field-based role combines sales, education, and brand stewardship: the Brand Manager trains Premier’s Account Executives, partners with them to open and grow accounts, and represents Maria Nila to salon owners and stylists. The position is headquartered at Premier’s Northbrook, Illinois office, with applicants from Indiana, Michigan, and Ohio also considered. Maria Nila is described as a 100% vegan, cruelty-free Swedish haircare and color brand. Success is measured by retail and color revenue growth, new door acquisition, and the product knowledge and confidence of the field team and salon customers.

Requirements

• Active cosmetology license.
• At least 3 years of professional beauty industry experience in a salon, distribution, or brand education setting.
• Demonstrated behind-the-chair color proficiency and ability to perform live color demonstrations.
• Ability to present and teach confidently to groups of 10–50 stylists.
• Valid driver’s license, reliable personal vehicle, and clean driving record.
• Ability to travel overnight 50–75% of the time within Illinois, Indiana, Michigan, and Ohio.
• Proficiency with Microsoft Office 365 and comfort learning CRM and order-entry systems.
• Ability to lift and transport education kits, product cases, and event materials weighing up to 40 lbs.
• Frequent driving and overnight travel, with regular air travel.
• Ability to stand for extended periods while teaching, demonstrating, or working events.
• Regular exposure to salon products, including hair color and lightener.

Nice To Haves

• Prior experience as a brand manager, brand educator, platform artist, or distributor sales representative.
• Experience launching or growing a haircare or color brand.
• Existing salon relationships within the Midwest territory.
• Familiarity with vegan, clean-beauty, or sustainability-led brand positioning.
• Social media content creation experience in a professional beauty context.
• Experience managing a freelance or part-time educator team.

Responsibilities

• Drive Maria Nila retail and color growth through new client acquisition and expansion of existing accounts.
• Support Premier Account Executives in the field through joint calls, opening presentations, and account-level growth planning.
• Perform color demonstrations for prospective color accounts and convert them to the line.
• Partner with Account Executives on territory plans that meet brand revenue and distribution targets.
• Identify at-risk accounts and lead re-engagement efforts with the field team.
• Train Premier employees on Maria Nila’s culture, positioning, product portfolio, and programs.
• Facilitate Product Knowledge and Color Foundational classes for stylists and salon teams.
• Own and support Maria Nila in-market education, classes, and events across the territory.
• Onboard, develop, and manage the Maria Nila educator team.
• Support the Education Department with Maria Nila education planning, calendar integration, and content.
• Serve as the point person for Maria Nila field-support and internal questions.
• Present new launches, promotions, and incentives to the Account Executive team.
• Support Maria Nila social media content, campaigns, and launch activity with Premier’s marketing team.
• Act as the primary liaison to the Maria Nila brand team and communicate market feedback, competitive insight, and program performance.
• Represent Maria Nila at trade shows, distributor events, and industry functions as needed.
• Track and report brand performance, education attendance, event ROI, and new door activity.
• Manage the Maria Nila education and event budget, including sample and support-product allocation.
• Maintain accurate records of field activity, account visits, and follow-ups in Premier’s systems.
• Contribute to brand forecasting, promotional planning, and inventory recommendations.
• Perform other duties as assigned.

Benefits

• Bonus opportunities.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Life and AD&D insurance.
• Long-term and short-term disability insurance.
• Paid time off.
• Pre-tax and Roth 401(k) with a company match.
• Employee salon offering free color, haircuts, and more.
• 40% discount on products.
• Friday breakfast at the home office and warehouse.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed