Maria Nila Brand Manager

Premier Beauty Supply Inc•Southfield, MI

4d•$60,000 - $65,000•Onsite

About The Position

The Maria Nila Brand Manager owns the growth, education, and in-market presence of Maria Nila across Premier Beauty Supply's four-state territory. This hybrid sales, education, and brand-stewardship role serves as the internal expert who trains Account Executives, partners with them in the field to open and grow accounts, and represents the brand to salon owners and stylists throughout Illinois, Indiana, Michigan, and Ohio. Maria Nila is a 100% vegan, cruelty-free Swedish haircare and color brand and one of Premier's important growth platforms. Success is measured by retail and color revenue growth, new door acquisition, and the product knowledge and confidence of the field team and customers. The position is field-based and headquartered at the Northbrook, Illinois office; applicants from Indiana, Michigan, and Ohio are also accepted.

Requirements

Active cosmetology license.
At least 3 years of professional beauty industry experience in salon, distribution, or brand education.
Demonstrated behind-the-chair color proficiency and ability to perform live color demonstrations.
Proven ability to present and teach confidently to groups of 10–50 stylists.
Valid driver's license, reliable personal vehicle, and clean driving record.
Ability to travel overnight 50–75% of the time within Illinois, Indiana, Michigan, and Ohio.
Proficiency with Microsoft Office 365 and comfort learning CRM and order-entry systems.
Ability to lift and transport education kits, product cases, and event materials weighing up to 40 lbs.

Nice To Haves

Prior experience as a brand manager, brand educator, platform artist, or distributor sales representative.
Experience launching or growing a haircare or color brand.
Existing salon relationships within the Midwest territory.
Familiarity with vegan, clean-beauty, or sustainability-led brand positioning.
Social media content creation experience in a professional beauty context.
Experience managing a freelance or part-time educator team.

Responsibilities

Drive growth of Maria Nila retail and color through new client acquisition and expansion of existing accounts.
Provide in-field support alongside Premier Account Executives, including joint calls, opening presentations, and account-level growth planning.
Perform color demonstrations for prospective color accounts and convert them to the line.
Partner with Account Executives to build and execute territory-level plans that meet brand revenue and distribution targets.
Identify at-risk accounts and lead re-engagement efforts in partnership with the field team.
Train Premier employees on Maria Nila's culture, positioning, product portfolio, and programs.
Facilitate Product Knowledge and Color Foundational classes for stylists and salon teams.
Own and support Maria Nila in-market education, classes, and events across the territory.
Onboard, develop, and manage the Maria Nila educator team.
Support Premier's Education Department with Maria Nila education planning, calendar integration, and content.
Serve as the point person for Maria Nila field-support and internal questions.
Present new launches, promotions, and incentives to the Account Executive team.
Support social media efforts with Premier's marketing team on Maria Nila content, campaigns, and launches.
Act as primary liaison to the Maria Nila brand team, communicating market feedback, competitive insight, and program performance.
Represent Maria Nila at trade shows, distributor events, and industry functions as needed.
Track and report brand performance, education attendance, event ROI, and new door activity.
Manage the Maria Nila education and event budget, including sample and support-product allocation.
Maintain accurate records of field activity, account visits, and follow-ups in Premier's systems.
Contribute to forecasting, promotional planning, and inventory recommendations for the brand.
Perform other duties as assigned.