Manager, Web and Digital Experience

7-Eleven•Edmonton, AB

15d•$90,000 - $105,000•Hybrid

About The Position

7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to "activate awesome" and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience. This position is open to candidates across Canada. For candidates based in Surrey, the role follows a hybrid work model. For the right candidate, a fully remote arrangement may also be considered. The Manager, Web & Digital Experience is customer-obsessed and data-driven, and responsible for the end-to-end management, performance, and optimization of 7-Eleven Canada’s digital ecosystem. This role ensures all website and app experiences – including 7-Eleven.ca, SpeakOut, 7Rewards, 7Now, and future digital products – deliver best-in-class usability, performance, and brand consistency. Reporting to the Sr. Manager, Digital & E-Commerce, this role leads the Canadian web and digital platform experience, partners closely with U.S. product and development teams, and provides strategic oversight and technical leadership of UX/UI quality across all customer-facing digital touchpoints. This role also directly manages and coaches the Specialist, Web & Digital Experience to deliver seamless and conversion-driving digital experiences.

Requirements

Bachelor’s degree in Marketing, Business, Digital Media, or a related field; advanced training or certifications in product management, UX/UI, SEO/SEM, or analytics are strong assets.
5+ years of experience in digital product management, platform ownership, or web/app optimization — ideally in retail, convenience, QSR, or consumer brands.
A passion for starting with the customer and building a customer- and data-obsessed digital team
Strong technical capabilities and leadership with an exceptional strategic skills to transform digital properties
Strong understanding of CMS platforms, UX/UI design principles, and mobile app ecosystems.
Demonstrated experience in SEO/SEM strategy, web analytics, and digital performance measurement.

Responsibilities

Website, App, and Digital Platform Ownership: Manage and own the full lifecycle, performance, optimization, and content for 7-Eleven.ca and the SpeakOut websites, ensuring alignment with business priorities and content strategy.
Define the Canadian web and digital platform strategy aligned with business objectives and content strategy, including SEO, user experience, conversion optimization.
Ensure platforms deliver exceptional UX/UI, fast performance, accessibility compliance, and strong alignment with brand and business goals.
Oversee integrations between Canadian web properties, the 7Rewards app, 7Now delivery experiences, and future digital channels (e.g.,7Merch, e-commerce initiatives).
UX/UI Leadership & Cross-Functional Collaboration: Provide UX/UI leadership across all owned digital platforms, validating design feasibility within CMS and platform templates.
Guide the Specialist, Copywriter, Graphic Designer, and marketing stakeholders to ensure cohesive, on-brand digital experiences.
Collaborate with U.S. development teams and external design partners to align on technical capabilities, design direction, and roadmap priorities.
Performance, Analytics, Optimization: Own and manage digital performance KPIs for all Canadian web properties, including engagement, conversion, task completion, site speed, SEO/SEM performance, and user behaviour.
Lead ongoing performance analysis dashboards, and monthly reporting, translating insights into optimization recommendations.
Own and manage the web budget, aligning investment across SEO, CRO, platform enhancements, and paid web channels to drive measurable improvements in digital performance and customer experience.
SEO/SEM Strategy & Execution: Lead SEO strategy through regular audits, content optimization, and technical improvements to grow rankings for key commercial and high-intent terms (e.g., “coffee near me,” “pizza near me”).
Partner with agency and internal teams to execute SEM strategy, including performance monitoring, landing page optimization, and alignment with search demand trends.
Embed SEO/SEM best practices into content development, campaign briefs, and digital initiatives.
Ensure that online site listings are kept up-to-date.
Roadmap & Stakeholder Management: Develop and maintain a Canadian digital platform product roadmap aligned with business priorities, marketing strategy, and U.S. development timelines.
Represent Canadian business needs in monthly U.S./Canada digital meetings, advocating for enhancements that improve customer experience and operational efficiency.
Team Leadership: Directly manage and coach the Specialist, providing clear priorities, feedback, and development support.
Champion a culture of data-driven decision-making, customer-centric design and continuous optimization within the marketing team.