Digital Web Product Manager

CVS Health•Hartford, CT

About The Position

We’re building a world of health around every individual — shaping a more connected, convenient and compassionate health experience. At CVS Health®, you’ll be surrounded by passionate colleagues who care deeply, innovate with purpose, hold ourselves accountable and prioritize safety and quality in everything we do. Join us and be part of something bigger – helping to simplify health care one person, one family and one community at a time. Position Summary As a Digital Product Manager, you will be delivering improvements on our Aetna Medicare public websites. You’ll be part of a team responsible for building smart, integrated, and automated ecosystems within a content management system that increase engagement and lead quality, and delight audiences. The Digital Product Manager will put the customer first, monitor the competitive landscape, understand our technical capabilities, champion user experiences, and ensure successful market launch of new products and features. This role sits within the Marketing Technology and Digital Experiences group (Aetna MarTech) and you will report to the Lead Director, MarTech Product Management.

Requirements

5+ years’ experience in digital product role delivering consumer-facing products, with evidence of success and increasing levels of responsibility
1+ years’ Agile product management experience leading cross-functional teams
Highly skilled at professional communication with good business acumen

Nice To Haves

Experience in healthcare or another highly regulated industry
Experience with the Adobe stack (AEM, Target, Customer Journey Analytics)
Experience in a highly matrixed or enterprise organization

Responsibilities

Define initiative vision, target journeys and outcomes for Aetna Medicare public website experiences; align priorities to business goals and needs
Own the product roadmap and backlog, make transparent tradeoffs to maximize consumer impact, business value and delivery feasibility
Partner with business and marketing partners to understand needs, align on scope and success measures, and influence decisions based on MarTech priorities and platform standards
Lead day-to-day collaboration across UX, engineering, compliance/legal and analytics through discovery, delivery, and continuous improvement.
Use research, data and experimentation to identify pain points and opportunities; translate insights into testable hypotheses and prioritized feature work
Break strategy into Epics and features; partner with delivery teams to write clear requirements (user stories/acceptance criteria), support refinement and drive execution through release.
Identify dependencies early, surface risks & constraints, and proactively manage tradeoffs to maintain timeline, quality and compliance
Define KPIs and measurement plans; monitor performance, run A/B tests and usability studies, deliver iterative enhancements to improve engagement and conversion
Track digital health and web experience trends; synthesize implications and recommend opportunities for the roadmap that support the goals.
Support releases (e.g. Adobe Experience Manager) to ensure that site remains compliant with minimal production issues