Product Manager, Web Experience

CallRail•Atlanta, GA

4h•Hybrid

About The Position

CallRail is seeking a motivated and detail-oriented Product Manager, Web Experience to join their Marketing team. This role is crucial for driving business growth through the company's website. Reporting to the Director of Website Strategy, the Product Manager will be responsible for translating business objectives into high-impact web experiences that enhance user journeys, improve conversion rates, and boost overall site performance. The position involves close collaboration with Marketing and Engineering teams to deliver website features, enhancements, and experiments aligned with company goals. A strong understanding of website best practices, analytics, and experimentation is required, along with the ability to connect strategy to execution. The ideal candidate should thrive in a fast-paced environment and be passionate about optimizing and evolving a best-in-class website.

Requirements

3–5 years of experience in Product Management, Web Experience, or a related role with a proven track record of driving conversion growth.
Extensive experience collaborating with Engineering teams in an Agile environment, including managing backlogs, writing user stories, and facilitating sprint planning.
Ability to take high-level quarterly goals and break them down into prioritized, technical work items.
Hands-on experience with A/B testing methodologies and platforms (e.g., VWO, Optimizely, or similar).
Working knowledge of HTML/CSS and a solid understanding of web architecture and site performance.
Proficiency with Google Analytics (GA4) and Looker as well as experience validating Google Tag Manager implementations to ensure data integrity.
Interest in emerging AI trends and tools, with an eye for how they can improve internal efficiency or the user journey.
Experience with CMS platforms (e.g., Builder.io) and project management software (JIRA and Asana).
Strong written and verbal communication skills, with the ability to translate technical requirements and performance results for non-technical stakeholders.

Responsibilities

Support the development and execution of the quarterly product roadmap, acting as the bridge between high-level vision and day-to-day execution to ensure Engineering partners have the clarity and prioritization needed to deliver against key business objectives.
Partner with stakeholders to translate business objectives into clear requirements, user stories, and acceptance criteria; manage the backlog and sprint planning to ensure timely delivery of features.
Lead end-to-end A/B testing initiatives to continuously improve site conversion, user experience, and overall performance.
Proactively research and leverage emerging AI tools to automate internal workflows, personalize web experiences, and synthesize complex user data into actionable insights.
Maintain site reliability and data integrity by supporting QA efforts for new features and validating that all tracking, tagging, and analytics are accurately implemented.
Provide CMS support for website content updates as needed to keep the site current and optimized.
Serve as a consistent point of contact for stakeholders and partners, communicating project timelines, progress, and performance results.