Web Experience Manager

Focus Partners Wealth•St. Louis, MO

2d•$95,000 - $110,000•Hybrid

About The Position

The Web Experience Manager will own the strategy, performance, and optimization of the Focus Partners website. This role focuses on improving user experience, conversion performance, and the overall digital journey from visitor to qualified lead. This individual partners closely with marketing, content, and technology teams to continuously improve the website through data‑driven testing, content optimization, and design enhancements. Focus provides team members the flexibility to work a hybrid schedule. Our hybrid model is defined as 3 days in office work required per week, while giving team members the option to work remotely 2 days per week, or as assigned by their team leader.

Requirements

Bachelor's degree or relevant work experience
5+ years of experience managing marketing websites
Strong understanding of UX, CRO, and digital customer journeys
Experience with CMS platforms and website development workflows
Familiarity with web analytics tools such as GA4 or Hotjar
Experience optimizing websites for lead generation

Responsibilities

Own the strategy, structure, and performance of the company website
Lead initiatives to improve conversion rates and lead generation
Manage website updates, enhancements, and development projects
Partner with content and SEO teams to ensure content is optimized for discoverability and engagement
Conduct ongoing UX analysis and CRO testing
Monitor website analytics and user behavior to identify opportunities for improvement
Ensure website performance meets accessibility, speed, and SEO best practices
Manage external vendors or developers as needed