Sr. Manager, Web Experience

Dandy

About The Position

We are seeking a Sr. Manager, Web Experience to join our Growth team and own Dandy’s website as a core pipeline and growth channel. This role is responsible for driving measurable business impact—improving conversion, increasing qualified pipeline, and scaling our digital presence globally. You will define the strategy and build the systems that turn our website into a high-performing growth engine, spanning conversion rate optimization, global expansion, and scalable content and CMS operations. You will also play a key role in elevating Dandy’s website to a world-class standard—balancing conversion performance with exceptional design quality. This is a highly cross-functional role that partners closely with Growth, Design, and Engineering to scale both the performance and experience of Dandy’s web presence.

Requirements

8+ years in web experience, growth, or digital product roles
Proven ownership of website performance tied to pipeline, revenue, or conversion metrics
Track record of building and scaling experimentation (CRO) programs
Strong analytical skills with the ability to translate data into strategic roadmaps
Experience partnering closely with performance marketing teams (paid media, lifecycle, demand gen)
Experience working with developers and managing development workflows or sprints
Experience scaling websites in high-growth environments
An operator who can go deep in the details when needed, while building systems that drive leverage and scale
Ability to prioritize autonomously using a hypothesis-driven, business-impact-focused approach

Nice To Haves

Experience with high-volume marketing motions
Experience scaling global or multi-region websites
Outstanding professional references
Relentlessly positive attitude, strong sense of humor, and the ability to have fun at work

Responsibilities

Own and improve website-sourced pipeline and conversion rates across key funnels
Partner with Growth, Paid, and Lifecycle teams to maximize traffic quality and conversion efficiency
Build reporting frameworks that connect website performance to revenue outcomes
Use analytics (GA4, behavioral tools) to identify friction points and prioritize high-impact opportunities
Develop and scale a structured CRO and experimentation program
Establish a data-driven roadmap grounded in user behavior and business impact
Increase experimentation velocity and continuously improve funnel performance
Define and execute the roadmap for global website expansion and localization
Ensure a seamless, high-performing experience across international markets
Evolve site architecture to support scale across regions and customer segments
Build scalable systems for content publishing, experimentation, and page creation
Own the strategic direction of the CMS to enable speed, flexibility, and consistency
Manage internal resources and agency partners to execute efficiently and at high quality
Step into content execution to help accelerate initiatives
Drive continuous improvement of the website experience to increase both conversion and perceived brand quality
Partner closely with design to evolve UI patterns, page structures, and interaction models based on performance data
Scale and refine the component library to balance speed, consistency, and high-quality design
Leverage emerging tools (including AI) to accelerate design iteration and improve experimentation velocity
Partner with internal teams and agencies to optimize content and technical infrastructure for modern search (SEO and emerging AI-driven search experiences)