Product Manager, Web Experience
About The Position
CallRail is seeking a motivated and detail-oriented Product Manager, Web Experience to join their Marketing team. Reporting to the Director of Website Strategy, this role is responsible for translating business objectives into high-impact web experiences that improve user journeys, conversion, and overall site performance. You will partner closely within Marketing and Engineering to deliver website features, enhancements, and experiments that align with company goals. This role requires a strong understanding of website best practices, analytics, and experimentation, along with the ability to connect strategy to execution. The ideal candidate thrives in a fast-paced environment and is passionate about optimizing and evolving a best-in-class website.
Requirements
- 3–5 years of experience in Product Management, Web Experience, or a related role with a proven track record of driving conversion growth.
- Extensive experience collaborating with Engineering teams in an Agile environment, including managing backlogs, writing user stories, and facilitating sprint planning.
- Ability to take high-level quarterly goals and break them down into prioritized, technical work items.
- Hands-on experience with A/B testing methodologies and platforms (e.g., VWO, Optimizely, or similar).
- Working knowledge of HTML/CSS and a solid understanding of web architecture and site performance.
- Proficiency with Google Analytics (GA4) and Looker as well as experience validating Google Tag Manager implementations to ensure data integrity.
- Interest in emerging AI trends and tools, with an eye for how they can improve internal efficiency or the user journey.
- Experience with CMS platforms (e.g., Builder.io) and project management software (JIRA and Asana).
- Strong written and verbal communication skills, with the ability to translate technical requirements and performance results for non-technical stakeholders.
Responsibilities
- Support the development and execution of the quarterly product roadmap, acting as the bridge between high-level vision and day-to-day execution to ensure Engineering partners have the clarity and prioritization needed to deliver against key business objectives.
- Partner with stakeholders to translate business objectives into clear requirements, user stories, and acceptance criteria; manage the backlog and sprint planning to ensure timely delivery of features.
- Lead end-to-end A/B testing initiatives to continuously improve site conversion, user experience, and overall performance.
- Proactively research and leverage emerging AI tools to automate internal workflows, personalize web experiences, and synthesize complex user data into actionable insights.
- Maintain site reliability and data integrity by supporting QA efforts for new features and validating that all tracking, tagging, and analytics are accurately implemented.
- Provide CMS support for website content updates as needed to keep the site current and optimized.
- Serve as a consistent point of contact for stakeholders and partners, communicating project timelines, progress, and performance results.
Benefits
- Healthcare (one option covered at 100% for employees)
- Dental & Vision Coverage
- Competitive HSA with company matching
- Paid parental leave
- Flexible vacation policy
- 401K options with company dollar-for-dollar match
- Employee stock options available from day one
- $2,000 annual educational allowance
- Catered lunch every Tuesday - an in-office perk
- MARTA transportation or office parking expenses covered
- Employee charitable donation company match, up to $500 annually
- Regular company outings and events
- Hybrid work options with $500 office stipend to set up your home office
- Designated bike storage
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
