Manager Strategic Content - Operations

Highmark Health • Pittsburgh, PA

8d • Hybrid

About The Position

The Manager Strategic Content manages executive positioning, strategic communications, and change-management communications that enhance the organization’s brand, mission, and vision for employees, stakeholders, and customers. The role leads and aligns direct reports within budgetary and strategic constraints, overseeing resource planning, task alignment, staff guidance, and development. It builds relationships with executive leaders and employees and supports relationships with external stakeholders and vendors. The manager serves as primary support for the executive leadership team and helps advance company strategy through effective communications and change-management practices.

The position leads strategic communications planning and messaging, supports crisis response, advises executive leadership, and ensures written and verbal communications meet brand standards and reflect the organization’s strategic direction. It oversees internal communication channels and their integration, communication analytics and reporting, benchmarking, and the execution of communication strategies and change-management plans for operational changes.

This is a hybrid role based in Pittsburgh, Pennsylvania, with onsite work Tuesday through Thursday each week. Travel is listed as 0%–25%.

Requirements

• Bachelor’s degree, or six years of related and progressive experience in lieu of a bachelor’s degree.
• Seven years of experience in communications related to health care, health insurance, information technology, and/or a large corporation.
• Five years managing large communication programs in corporate environments, as well as experience as an internal and/or external spokesperson.
• Five years of change-management communications experience.
• Three years of demonstrated leadership capabilities.
• Exceptional written and verbal communication skills.
• Extensive knowledge of strategic communications, engagement, and planning.
• Ability to work independently or with a team under pressure in a fast-paced environment.
• Ability to build relationships with leaders, employees, and stakeholders.
• Exceptional conflict-resolution and negotiation skills.
• Experience building comprehensive, effective, purposeful, and engaging communication strategies.
• Strong understanding of health care, health insurance, and/or technology terminology.
• Understanding of effective change-management methodologies.
• Knowledge of grammar and Associated Press writing style.
• Trustworthiness in handling confidential information.
• Ability to work onsite in Pittsburgh Tuesday through Thursday; the role is hybrid.
• Ability to travel as required, listed as 0%–25%.

Nice To Haves

• Experience with graphic design and design applications.

Responsibilities

• Perform management responsibilities, including participation in hiring and termination decisions, coaching and development, rewards and recognition, performance management, and staff productivity.
• Plan, organize, staff, direct, and control day-to-day team or department operations; develop and implement policies, guidelines, and programs as necessary, with possible budgetary responsibility and authority.
• Serve as a key member of the planning and communications department’s management team, contribute to annual strategic plans, and direct messaging development.
• Manage crisis situations and work with business partners to implement strategic rapid-response plans.
• Consult with executive leadership to develop communications, messaging, and channel strategies that support engagement and the organization’s mission, vision, and goals.
• Serve as a lead writer and consultant, ensuring communications meet brand standards and reflect the organization’s strategic direction, operations, employee and stakeholder needs, and goals.
• Oversee the strategic direction of internal communication channels, including the intranet, campaign managers, and electronic bulletin boards; guide channel integration and develop new formats.
• Own communication analytics; recommend reporting strategies to senior and executive leadership and oversee benchmarking, best practices, and trends.
• Oversee execution of communication strategies and change-management plans for organizational operational changes.
• Perform other duties as assigned or requested.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager