Manager, Marketing, Stores

kate spade new york•New York, NY

9d•$90,000 - $100,000•Hybrid

About The Position

The Manager, NA Store Marketing, creates immersive, Gen Z-driven experiences that strengthen brand engagement and loyalty. This role oversees store marketing and events across North America retail and outlet stores, ensuring alignment with brand standards and delivering innovative activations. The manager collaborates with internal and external partners, leads multiple projects from concept through completion, tracks and forecasts budgets, reports on events, and ensures each touchpoint is on-brand, thoughtful, and memorable. The position reports to the Senior Manager of Store Manager within the North America Marketing team. It works cross-functionally with North America Marketing, North America Buying, Global PR/VIP, Global Events, Production, Creative, 3D Design, and other stakeholders, as well as external agencies, vendors, and talent.

Requirements

5–8 years of experience in brand experiential, events, or integrated marketing, in an agency or in-house setting.
Experience leading programs and demonstrating effective communication across channels and partners, time-management efficiency, and drive for results.
Experience working collaboratively with large, cross-functional teams.
Experience working with external partners, such as through brand partnerships or external agencies.
Strong project-management skills and ability to lead multiple initiatives simultaneously.
Experience managing live events, pop-ups, or brand activations from concept to execution.
Detail-oriented, organized, and proactive, with excellent follow-through.
Strong communication and interpersonal skills, with comfort working cross-functionally.
Strong presentation skills, including building and presenting decks and ideas concisely and effectively, and leading meetings with clear goals.
Willingness to travel and work nights and weekends as needed for events.

Nice To Haves

Creative thinker with a solutions-oriented mindset.
Ability to influence and collaborate across multiple teams and external partners.
Comfortable in fast-moving, high-expectation, ambiguous environments.
Motivated, proactive, and autonomous.
Proficiency in Microsoft Office programs.

Responsibilities

Analyze Gen Z consumer behavior and cultural trends to develop initiatives that drive store traffic, strengthen brand relevance, and grow Gen Z customer acquisition.
Collaborate with Global teams to execute seasonal campaigns across retail and outlet stores using the campaign toolkit.
Oversee event planning and logistics from concept through execution and post-event recap.
Partner with clientele and store operations to support events cross-functionally.
Manage relationships and communications with external vendors and partners.
Monitor timelines, budgets, run-of-show documents, and production schedules.
Coordinate with vendors, agencies, venues, and production partners to deliver experiences.
Lead contract management, invoicing, and budget tracking.
Collaborate with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams to ensure integrated execution.
Support alignment between experiential initiatives and broader brand campaigns.
Review post-event recaps, performance metrics, learnings, and recommendations; evaluate experiential ROI and identify optimization opportunities.
Determine next steps for programs and initiatives based on key learnings.
Coordinate with Visual Merchandising to support seasonal and evergreen store elements, including signage/clings, LED screens, and barricades.
Support artist integration when needed.
Work with Store Operations to keep communication tools updated and lead relationships and communications with store teams.
Maintain relationships with external mall partners to maximize free marketing opportunities in new and existing markets.
Partner with internal teams to review traffic metrics and explore paid mall placements when appropriate.
Organize marketing for new store openings, including geo-targeted email communications, grand opening events, signage, and artist integration.