Manager, Marketing, Stores

Tapestry•New York, NY

7d•Hybrid

About The Position

The Manager, NA Store Marketing plays a key role in creating immersive, Gen Z-driven experiences that strengthen brand engagement and loyalty. This position oversees store marketing and events across North America Retail and Outlet stores, ensuring alignment with brand standards while delivering innovative activations. The manager collaborates with internal and external partners, leads multiple projects end-to-end, tracks and forecasts budgets, reports on events, and ensures every touchpoint is on-brand, thoughtful, and memorable. The position reports to the Senior Manager of Store Manager within the North America Marketing team. It works cross-functionally with North America Marketing, North America Buying, Global PR/VIP, Global Events, Production, Creative, 3D Design, and other stakeholders, as well as external agencies, vendors, and talent. Responsibilities include developing and executing store events and seasonal campaigns; managing event logistics, vendors, contracts, timelines, and budgets; collaborating across marketing, retail, visual merchandising, creative, and store operations; reviewing event performance and recommending improvements; supporting store visual elements and artist integration; maintaining relationships and communications with store teams; and coordinating mall marketing and new-store-opening initiatives. The role requires 5–8 years of experience in brand experiential, events, or integrated marketing. Candidates should have experience leading programs, managing live events or activations from concept through execution, working collaboratively across large teams, and partnering with external agencies or brands. Strong project management, communication, presentation, organization, and follow-through skills are required. Travel and work at night or on weekends may be needed for events.

Requirements

5–8 years of experience in brand experiential, events, or integrated marketing, in an agency or in-house setting.
Experience leading or spearheading programs and communicating effectively across channels and partners.
Experience working with large teams in a cross-functional and collaborative manner.
Experience working with external partners through brand partnerships or external agencies.
Strong project management skills and ability to lead multiple initiatives at once.
Experience managing live events, pop-ups, or brand activations from concept to execution.
Detail-oriented, organized, and proactive, with excellent follow-through.
Strong communication and interpersonal skills, with comfort working cross-functionally.
Strong presentation skills, including building and presenting decks and ideas concisely and effectively, and leading meetings with clear goals.
Willingness to travel and work nights or weekends as needed for events.
Proficiency in Microsoft Office programs.

Nice To Haves

Creative thinker with a solutions-oriented mindset.
Ability to influence and collaborate across multiple teams and external partners.
Comfortable working in fast-moving, high-expectation, ambiguous environments.
Motivated, proactive, and autonomous.

Responsibilities

Analyze Gen Z consumer behavior and cultural trends to create and implement initiatives that drive store traffic, strengthen brand relevance, and grow Gen Z customer acquisition.
Collaborate with Global teams to execute seasonal campaigns across retail and outlet stores using the campaign toolkit.
Oversee event planning and logistics from concept through execution and post-event recap.
Partner with clientele and store operations to ensure cross-functional event support.
Manage relationships and communications with external vendors and partners.
Monitor timelines, budgets, run-of-show documents, and production schedules.
Coordinate with vendors, agencies, venues, and production partners to deliver high-quality experiences.
Lead contract management, invoicing, and budget tracking.
Collaborate with Global Marketing, Talent, PR, Social, Retail, Visual Merchandising, and Creative teams to ensure integrated execution.
Align experiential initiatives with broader brand campaigns.
Review event recaps, performance metrics, learnings, and recommendations.
Evaluate experiential ROI and identify opportunities for optimization.
Determine next steps for programs and initiatives based on key learnings.
Work with Visual Merchandising to support seasonal and evergreen store elements, including signage, clings, LED screens, and barricades.
Support artist integration when necessary.
Work with Store Operations to keep communication tools updated and lead relationships and communications with store teams.
Maintain relationships with mall marketing partners and identify free marketing opportunities in new and existing markets.
Review traffic metrics with internal teams and assess whether paid mall marketing placements are needed.
Organize marketing for new store openings, including geo-targeted email communications, grand opening events, signage, and artist integration.