Manager, Social

Adelphi Group•New York, NY

10d•$50,000 - $95,000•Hybrid

About The Position

The Manager, Social drives measurable business outcomes by amplifying clients’ online presence and optimizing performance across digital channels, including paid and organic search, social, programmatic, addressable media, and e-commerce platforms. The role develops and executes data-driven strategies to improve visibility, engagement, conversion, and return on investment through targeted, personalized, and automated media delivery. The position uses performance data, audience signals, and real-time insights to optimize media activations, including programmatic buying, bidding strategies, targeting, and budget allocation. It refines search and activation strategies, supports efficient media spending, and continuously improves results across the performance funnel. The role works closely with account leads to drive digital strategy and tactics aligned with client goals, and may oversee the daily activities of team members in a defined area.

Requirements

Advanced knowledge of search engines or social media.

Responsibilities

Optimize paid social campaigns proactively and reactively.
Forecast campaign results and conduct opportunity and gap analysis.
Manage campaigns using campaign management tools, including bid rules and bid management.
Monitor new search and social trends and products, and evaluate their application to clients.
Drive digital strategy and associated tactics in partnership with account leads to meet client goals.
Execute tasks using specialized knowledge, lead smaller projects, or oversee components of larger initiatives.
Address non-routine problems and contribute to process improvements.
May oversee the daily activities of team members within a defined area.
Develop and execute data-driven strategies across search, social, programmatic, addressable media, and e-commerce platforms.
Use performance data, audience signals, and real-time insights to optimize media activations, targeting, bidding strategies, and budget allocation.
Refine search and activation strategies to use media spend efficiently and improve performance across the funnel.