Manager, Social

Known•New York, NY

6d•$90,000 - $105,000

About The Position

Known’s Media Science team uses advanced analytics, machine learning, statistics, and algorithms to plan and optimize advertising investments. The team partners with clients to translate business goals into meaningful metrics and buy media across channels to drive target outcomes. The Manager, Social owns performance and optimization for assigned paid social campaigns and clients. This role leads paid social team members in daily account management, strategy creation and implementation, performance tracking, and meeting deadlines. The manager communicates performance to internal Known teams and clients, manages and develops direct reports, and coordinates campaign work across teams and media channels.

Requirements

Degree from a well-regarded college or university.
At least 5 years of hands-on experience managing the buying, strategy, and execution of highly data-driven performance and brand paid social campaigns.
At least 1 year of experience managing direct reports.
Firm understanding of how paid social works with display media, paid search, SEO, mobile, social, and attribution.
Broad experience managing paid social across verticals and direct-response and brand campaigns.
Understanding of basic statistics and mathematics used in media buying.
Strong communication and presentation skills.
Comfort working directly in advertising platforms to conduct analyses when necessary.
In-platform experience with Meta, TikTok, X, Reddit, YouTube, Pinterest, LinkedIn, or similar platforms.
Expertise designing high-performance social campaigns, including allocation, measurement plans, strategy, and budget scaling.
Ability to translate business challenges into quantitative problems and solve them to deliver high-quality work that meets client expectations.
Ability to delegate tasks to small and junior teams.
Collaborative approach.
Commitment to managing the quality and accuracy of analytics and maintaining high standards in personal and team work.

Nice To Haves

Experience managing large teams.
Experience managing paid social campaigns through Sprinklr.
Experience running campaigns for financial services or healthcare brands.
Experience contributing to new business pitches.
Experience auditing clients’ social channels.
Experience multitasking in a fast-paced environment.
Experience working directly with data scientists.
Ideally, experience in a digital agency environment.

Responsibilities

Drive paid social campaign performance, meet client targets, and develop insightful narratives about results.
Design and author team strategy and media approaches for managing paid social across multiple clients and business objectives.
Ensure client-facing social performance reporting is high quality and develop narratives for account growth.
Maintain paid social planning and buying best practices and share knowledge across teams.
Build relationships with platform representatives and identify vendors for potential collaboration.
Manage and develop direct reports and oversee team development.
Serve as an escalation point, identify and resolve problems in a client-centric environment, and coordinate efforts across the team.
Manage achievement of KPIs and deadlines.
Understand clients’ business objectives and translate them into paid social strategies; coordinate social strategy with other media channels and identify cross-channel collaboration opportunities.
Manage and coordinate advertising spend, working with channel specialists on strategy, insights, optimizations, and improvements.
Communicate how techniques such as optimization algorithms, automation, and AI can optimize KPIs, including how black-box algorithms operate across social channels.
Build analyses, narratives, and presentations for client media plans and reports.