Manager - Social Media

Pirates Careers•Pittsburgh, PA

About The Position

The Pittsburgh Pirates are seeking a Manager, Social Media to drive and activate the social media strategy for the organization’s official and ancillary accounts while balancing creative needs and production deadlines. The role develops and executes strategic communications across the Pirates’ social media accounts for sales, marketing, business, and community initiatives. The Manager leads daily operations across Pirates social media platforms, including offseason planning and posting, in-game posting, off-day scheduling, performance reporting, and influencer strategy. The role also supports in-park and on-site social media activations and communicates key organizational messages. The successful candidate works effectively in a fast-paced, rapidly changing environment and is self-motivated, flexible, organized, detail-oriented, and knowledgeable about creating and implementing social media copy and strategies.

Requirements

Authorized to work lawfully in the United States.
At least three years of experience in social media, digital media, content creation, or copywriting.
Bachelor’s degree in Marketing, Communications, or a related field.
Excellent understanding of social media and emerging technologies.
Ability to write original content.
Basic understanding of Adobe Creative Suite, such as Photoshop, Lightroom, and Premiere.
Willingness and ability to work flexible hours.

Nice To Haves

Proficiency in Spanish.
Knowledge of and experience using social media analytics tools such as Zoomph, Emplifi, Blinkfire, Sprout Social, or Sprinklr.
Knowledge of and passion for baseball.

Responsibilities

Take ownership of daily communications across all social media platforms and accounts, including creating, strategizing, scheduling, and publishing content.
Work with the Senior Manager, Social Media to develop strategic long-term programs tailored to specific platforms to increase engagement and followers.
Maintain, organize, and update the organization’s social media content calendar.
Present and establish creative ideas for social content and upcoming initiatives.
Collaborate with internal and external content creators, including photographers, videographers, and designers, to tell the organization’s story and achieve its goals.
Lead analysis of content performance and provide ongoing learnings and recommendations.
Partner with the Senior Manager, Social Media on the organization’s influencer efforts.
Curate and maintain frequent conversations with the fan base.
Identify and implement opportunities to generate revenue with content.
Oversee and cover social media activations for corporate partnership programs, community events, and business activations.
Work collaboratively with Major League Baseball on initiatives, including the LCC program.
Assist with paid social media efforts.
Take an active role in sales, marketing, partnerships, community, and content creation.
Maintain and implement knowledge of social media best practices and trends.
Perform other duties and responsibilities as assigned.