Manager, Social Media
About The Position
CD Baby is seeking a Social Media Manager to lead its organic social presence and serve as a useful, relevant voice for self-releasing artists. The role supports artists at different stages of their careers by helping them navigate the music business, make informed decisions, and find tools and opportunities to move forward. This hands-on position covers social strategy, content creation, community engagement, and performance. The manager turns business priorities and audience needs into a clear social plan and owns its execution across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms. The role creates platform-native content, especially short-form video; builds an approachable and knowledgeable brand voice; and uses analytics and community insights to improve strategy and connect social activity to business priorities. The position is based in the NYC area. The listed salary range is $49,410–$100,000. Actual base salary depends on factors including qualifications, experience, skills, education, credentials, and location.
Requirements
- At least 5 years of relevant experience.
- Experience independently owning organic social strategy and execution with measurable results.
- Understanding of social media and musicians, including the difference between creating content for musicians and marketing to musicians.
- Knowledge of social platforms and internet culture, with strong creative and editorial judgment.
- Hands-on experience with short-form video from concept through shooting and editing.
- Clear writing skills and the ability to make complex subjects engaging and useful.
- Proficiency in social analytics and Google Sheets or Excel, with the ability to translate data into strategic recommendations.
- Strong organization skills and the ability to manage multiple priorities.
- Collaborative approach, initiative, and ability to develop ideas and put them into action without waiting for a brief.
- Based in the NYC area and engaged with music, emerging artists, and culture.
Nice To Haves
- Experience in music, entertainment, creator platforms, or a community-driven business.
Responsibilities
- Lead organic social strategy across Instagram, TikTok, YouTube, LinkedIn, Reddit, and emerging platforms.
- Build a prioritized roadmap based on audience needs, with channel strategies and KPIs tied to artist acquisition and brand authority.
- Monitor artist conversations, trends, cultural moments, competitors, platform changes, creator trends, and music culture for relevant content and business opportunities.
- Develop a mix of timely content, recurring series, artist stories, educational material, and entertainment.
- Own the content calendar from ideation through publication, coordinating production, stakeholder input, approvals, and deadlines.
- Concept, write, shoot, edit, and publish platform-native content, especially short-form video.
- Translate artist challenges and complex topics such as royalties and music marketing into clear, credible, useful content.
- Develop strong hooks and formats that encourage artists to follow CD Baby’s social channels.
- Lead daily engagement across comments, direct messages, mentions, and relevant conversations.
- Use community insights to shape content and identify opportunities to support and spotlight artists.
- Build and maintain a knowledgeable, approachable, direct, and human CD Baby voice, using editorial judgment to educate, celebrate, express a point of view, or join conversations.
- Define channel-specific KPIs for audience growth, engagement, traffic, artist acquisition, and conversion.
- Own reporting and analysis, turning insights into recommendations for content, channel strategy, and campaigns.
- Test formats, messaging, talent, and calls to action; apply learnings and scale successful approaches.
- Partner with marketing to connect social goals to broader business priorities.
Benefits
- Comprehensive medical, dental, and vision coverage.
- 100% coverage for out-patient in-network mental health services.
- Fertility coverage for eligible medical plan participants.
- Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and other expenses, up to $720 per year.
- Student loan repayment assistance and tuition reimbursement.
- 401(k) with 100% immediate vesting on the first 5% of employee contributions, plus an additional UMG contribution.
- Flexible paid time off for exempt employees.
- Three weeks of paid time off for non-exempt employees.
- Two weeks of paid Winter Break.
- Ten company holidays, including Juneteenth and Wellbeing Day.
- Summer Fridays between Memorial Day and Labor Day.
- Paid parental leave for every type of parent.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
