Manager, Sales Enablement

Mark Anthony Brands Inc. • Chicago, IL

1d • $90,000 - $120,000

About The Position

Mark Anthony Group is an entrepreneurial drinks company founded in 1972, with a portfolio that includes luxury wineries and beverage brands such as White Claw Hard Seltzer, Mike’s Hard Lemonade, and Cayman Jack.

The Manager, Sales Enablement manages the tools and resources that support the sales enablement team. The role establishes the data foundation, sales tools, and information flows needed to support the company’s sales approach. It uses resources and analytics to identify opportunities for field execution and help the sales organization work efficiently and effectively.

The position owns the development and maintenance of Salesforce and Trax datasets and tools, sales enablement assets such as data, images, and surveys, and reporting and analytics aligned with leadership objectives. It influences the flow of information to and from the sales organization and supports decisions through insights and recommendations rather than direct veto authority. The role works with sales leadership, IT, data and analytics teams, account teams, and category development.

Requirements

• Preferably 6 or more years of proven sales and commercial analytics experience.
• Experience with Salesforce CPG Cloud and Trax or similar image recognition applications.
• Experience with data cloud or data lake, master data, and data hierarchy alignment.
• Strong technical skills in Microsoft Excel, including Pivot Tables, V-Lookups, and formulas, and in third-party software applications such as Power BI.
• Strong data visualization skills in PowerPoint and/or Power BI.
• Strong presentation and communication skills, internally and externally.

Nice To Haves

• Experience with Salesforce CPG Cloud and Trax or similar image recognition applications.
• Experience with data cloud or data lake, master data, and data hierarchy alignment.

Responsibilities

• Establish the data and analytics foundation for sales growth and deliver reports aligned with business needs and KPIs.
• Manage and maintain sales enablement tools, primarily Salesforce CPG Cloud and Trax platforms.
• Align with senior sales and sales enablement leadership on the strategic direction of sales tools and platforms.
• Manage data integrity and governance across sales enablement platforms and align data with other critical datasets, including depletions and retail sales.
• Maintain the competitive image library and internal point-of-sale materials used to support image recognition software such as Trax.
• Anticipate sales team needs and deliver solutions that improve the efficiency and effectiveness of the sales organization.
• Partner with IT to integrate and align datasets and systems for business analytics and insights.
• Develop and implement store surveys aligned with the M.A.D.E. perfect store concept.
• Develop and maintain Salesforce and Trax datasets and tools, along with related data, images, and surveys.
• Develop and evolve reporting and analytics in alignment with leadership objectives and goals.
• Support information flow to and from the sales organization to identify opportunities and generate insights.
• Manage the position’s stated key metrics and financial targets: volume, distribution, budget management, and off-premise share.

Benefits

• Competitive annual salary of $90,000–$120,000 in Chicago, Illinois.
• Bonus plan designed to recognize company performance and individual contributions.
• Comprehensive health and welfare benefits.
• Company matching 401(k) contributions.
• Paid time off, including annual leave, paid sick time, and holidays.
• Training, development, and career growth opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed