Manager, Sales Development

Everway

About The Position

The Manager, Sales Development leads Everway’s inbound and outbound Sales Development teams. The role establishes the operating rhythm, performance standards, and coaching approach to convert customer interest and proactive outreach into qualified pipeline and revenue opportunities. The manager oversees inbound and outbound SDRs, improving pipeline quality and consistent execution across prospecting, lead qualification, and opportunity generation. The position works closely with Growth Marketing, Customer Operations, Revenue Operations, Marketing Operations, and Sales leadership to align Sales Development with campaigns, account priorities, and broader go-to-market goals.

Requirements

At least 3 years of experience leading sales development or inside sales processes in a B2B environment.
Previous team leadership responsibilities, including coaching, mentoring, or guiding SDRs, BDRs, inside sales teams, or similar revenue-facing teams.
Experience managing inbound, outbound, or account-based motions tied to pipeline generation and revenue outcomes.
Experience using performance metrics to guide coaching, prioritization, and team decisions.
Experience with outbound engagement platforms such as Gong or equivalent tools.
Ability to coach early-career sales talent and set clear, consistent performance expectations.
Clear and effective communication with Sales, Marketing, Revenue Operations, and other cross-functional partners.

Nice To Haves

Experience managing high-volume, lower-complexity account motions.
Experience improving automation, reporting accuracy, or workflow efficiency.
Experience applying AI or automation tools to improve team productivity, outreach quality, or performance insight.
A degree or equivalent experience in Business, Marketing, Communications, or a related field.

Responsibilities

Lead inbound and outbound Sales Development teams, establishing priorities, ownership, and accountability.
Define how inbound and outbound SDRs work together to support pipeline creation, lead qualification, and revenue growth.
Align SDR execution with sales priorities, account segmentation, buying dynamics, and opportunity goals.
Establish processes for lead engagement, qualification, routing, and handoffs to Sales.
Manage day-to-day SDR performance against discovery calls, qualified opportunities, pipeline generation, conversion rates, and SLA adherence.
Partner with Sales leadership on territory design, account strategy, routing, ownership, and handoffs.
Own Gong strategy across Sales Development, including flow governance, best practices, reporting, and ongoing optimization.
Use performance data to identify blockers, improve processes, and guide coaching and team development.
Coach SDRs on outbound prospecting, multi-channel engagement, decision-maker conversations, product knowledge, and effective messaging.
Lead onboarding and ramp for new hires, ensuring readiness across tools, processes, and performance expectations.
Partner with Growth Marketing, Revenue Operations, Marketing Operations, and Sales leadership to align execution with campaigns, account-based strategies, and planning.
Maintain strong pipeline management, CRM accuracy, and forecasting discipline across Sales Development activities.