Retail Marketing Manager - West Coast
About The Position
Lithia & Driveway is seeking a Manager, Retail Marketing Operations to serve as a trusted business partner to dealership leaders across the West Coast. The role supports market growth, customer loyalty, and operational excellence across multiple locations. It is suited to a strategic marketing professional who can turn data into action and influence business performance in a fast-paced environment. Regional travel is required. The position leads marketing strategies to improve sales, aftersales, profitability, and customer loyalty; develops retention programs and customer-experience campaigns; and uses insights, scorecard metrics, analytics, market trends, and testing to improve results. The manager advises Store Leaders and collaborates with OEMs, internal teams, and vendors, oversees engaging and effective campaign content, and helps ensure alignment with company initiatives.
Requirements
- 2–5 years of experience in automotive marketing, dealership operations, or multi-location retail marketing.
- Strong understanding of performance marketing, customer lifecycle, and retention strategies.
- Ability to turn data into action using Google Analytics, CRM tools, and reporting platforms.
- Confidence working directly with leadership and influencing decisions.
- High school graduate or equivalent.
- At least 18 years of age.
Responsibilities
- Lead marketing strategies that improve sales, aftersales, profitability, and customer loyalty across stores.
- Develop programs and campaigns that strengthen customer retention and enhance the customer experience.
- Turn insights and scorecard metrics into actionable strategies and measurable results.
- Advise Store Leaders and collaborate with OEMs, internal teams, and vendors.
- Oversee content and campaigns that drive engagement and performance.
- Use analytics, market trends, and testing to continuously improve outcomes.
- Ensure consistency with company initiatives and serve as a key resource for stakeholders.
Benefits
- Competitive pay
- Medical, dental, and vision plans
- Paid holidays
- 80 hours of PTO at time of hire
- Short- and long-term disability
- Paid life insurance
- 401(k) retirement plan
- Employee stock purchase plan
- Lithia Learning Center
- Vehicle purchase discounts
- Wellness programs
- Bonus
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
