Manager, Programmatic Execution

LanceSoft • New York, NY

1d • Onsite

About The Position

The Manager, Programmatic Execution plans and activates programmatic web, video, CTV, and YouTube campaigns across self-serve DSPs. The role combines hands-on campaign planning and activation with a strong understanding of paid media products, the ability to explain strategic rationale, and confidence presenting to stakeholders. The position focuses on campaigns that drive acquisition goals and calls for experience with consumer direct-to-consumer brands, DSPs such as DV360 and Amazon DSP, and a mobile measurement partner (MMP) such as Kochava or a similar platform.

The manager owns programmatic campaign planning and execution, partner strategy, campaign measurement, reporting, and day-to-day vendor relationships. They monitor live campaigns, guide pacing and optimization, address delivery issues, and improve workflows and documentation. The role is onsite five days a week in New York, NY, and is a contract position lasting 09+ months, with pay of $50–$55 per hour on W2.

Requirements

• 5–7 years of experience in programmatic media, including independently owning campaign setup and execution and driving acquisition goals.
• Deep working knowledge of DSPs such as Amazon DSP and DV360 and the programmatic ecosystem, including YouTube, PMP/PG, deal setup, supply paths, and optimization levers.
• Experience with MMP setup and reporting, using Kochava, Appsflyer, or a similar platform.
• Demonstrated experience managing vendor relationships and holding partners accountable to deliverables.
• Ability to manage multiple campaigns and competing priorities simultaneously, with strong attention to detail.
• Advanced proficiency in Excel and reporting or BI tools, including the ability to use vlookups, pivot tables, and formulas and turn complex data into clear insights and recommendations for senior audiences.
• Excellent communication and influencing skills across internal teams, leadership, and external partners.
• Experience working with a consumer direct-to-consumer brand.
• Sound understanding of paid media ad products, ability to explain rationale, and confidence presenting.

Nice To Haves

• Experience with both brand awareness and performance media; performance media experience alone is acceptable.
• Knowledge of both campaign activation and planning is highly preferred. If planning experience is absent, deep activation knowledge is required.

Responsibilities

• Own digital programmatic partner strategy, setup, and campaign execution, including asset QA standards, tag and creative implementation, and escalation of delivery issues through resolution.
• Own campaign reporting and measurement by defining reporting frameworks, KPIs, and cadence, and delivering performance insights and recommendations to internal leadership and partner stakeholders.
• Manage day-to-day partner relationships, set expectations, review work quality, and remain accountable for campaign delivery and performance goals.
• Monitor live campaigns, lead pacing, delivery, and optimization decisions, and flag risks to senior stakeholders early.
• Build and improve processes, documentation, trafficking workflows, and reporting templates to increase accuracy, efficiency, and scalability.
• Plan and activate programmatic web, video, CTV, and YouTube campaigns across self-serve DSPs.

What This Job Offers

• Career Level: Manager
• Education Level: No Education Listed