Manager, Product Marketing

Big Green Egg, Inc.•Atlanta, GA

1d•$100,000 - $120,000•Onsite

About The Position

At Big Green Egg, we build more than the best kamado-style grill on the market — we support a lifestyle and a community. For more than 50 years, we've been an iconic brand in the outdoor cooking and outdoor kitchen industry, bringing families, friends and neighbors together around the joy of live-fire cooking. Our passionate "Egghead" community creates lasting memories through the delicious and diverse food they prepare on their Eggs. Our team is focused on premium products, seamless experiences both online and offline, and a culture that celebrates food, hospitality, craftsmanship and community. Employees enjoy a collaborative work environment, regular food and BBQ experiences as a weekly perk, and competitive benefits — including a 401(k) match, medical and life insurance, and more.

Requirements

Bachelor’s degree in Marketing, Business, or related field.
5+ years of experience in product marketing, brand management, or a related discipline, preferably within the consumer goods or outdoor lifestyle sectors.
Demonstrated experience owning positioning, messaging, and go-to-market plans for new product launches.
Strong understanding of the full marketing mix, including digital, retail, and eCommerce channels.
Experience building sales enablement materials and partnering with sales or dealer networks.
Excellent project management skills with the ability to manage multiple launches and priorities simultaneously.
Experience working with cross-functional teams, product development, and external agencies.
Strong analytical skills, with the ability to interpret data and translate insights into actionable strategies.
Excellent written and verbal communication skills.

Nice To Haves

Passion for outdoor cooking, grilling, or the Big Green Egg community is a plus.
Experience in consumer products, outdoor cooking, retail, dealer/distributor networks, e-commerce, manufacturing, hospitality, events or lifestyle brands.
Interest in live-fire cooking, outdoor entertaining and/or the Big Green Egg brand community.

Responsibilities

Develop and own differentiated positioning, value propositions, and messaging frameworks for the Big Green Egg product portfolio, from Eggs and accessories to new category entries.
Translate product features and technical specifications into consumer-facing benefits that reinforce Big Green Egg’s premium positioning.
Maintain messaging consistency across every touchpoint - packaging, retail, digital, social, and partner channels - in partnership with the brand and creative teams.
Implement timelines and processes in partnership with the program director.
Own the integrated go-to-market plan for all new product introductions - launch objectives, target audience, pricing and promotional inputs, channel sequencing, and success criteria.
Rally cross-functional support across product development, sales, eCommerce, supply chain, and creative to ensure a cohesive launch aligned with brand and revenue objectives.
Lead the ideation, planning, and execution of product campaigns with the creative team, external agencies, and partners to drive awareness, trial, and sell-through.
Run post-launch reviews; tracking performance against launch goals and applying learnings to the next introduction.
Partner with product development to shape the roadmap, bringing consumer, competitive, and channel insight into product decisions.
Manage messaging and marketing support across the product lifecycle, including sustaining products, seasonal programs, and end-of-life transitions.
Provide input on pricing, assortment, and promotional strategy to support portfolio growth and margin goals.
Support eCommerce initiatives by partnering with the omnichannel team and Growth Marketing Manager to optimize product detail pages, online sales, and customer journeys.
Own product merchandising and content strategy for external retailer sites (Ace), ensuring product presentation, messaging, and storytelling reflect Big Green Egg’s positioning.
Serve as the product storytelling lead for BGE.com in close partnership with the eCommerce Manager - maintaining accuracy, consistency, and brand integrity across all product content.
Collaborate on campaign development and digital marketing initiatives that drive traffic, conversion, and engagement across eCommerce platforms.
Develop and distribute product launch toolkits, sell sheets, training materials, and competitive battlecards to support execution across internal teams, dealers, and external partners.
Equip the sales organization and dealer network with the messaging, assets, and product knowledge needed to sell confidently at retail.
Partner with the Eggspert training program leader to ensure product education content is accurate, current, and on message.
Lead campaign development for new product introductions in partnership with the creative team, shaping the concept, content approach, and asset plan that brings each launch to market.
Provide strategic direction and editorial oversight for product content across formats — video, photography, written, social, retail, and packaging.
Ensure content projects communicate clear product benefits and contribute to a unified brand narrative across platforms and experiences.
Review and approve creative concepts, storyboards, copy, and final assets, prioritizing projects that support launch and portfolio priorities.
Analyze market trends, consumer behaviors, and competitive activity to identify opportunities for portfolio growth and white space in the category.
Own competitive intelligence for the product portfolio, tracking competitor launches, pricing, and messaging, and translating findings into recommended action.
Leverage consumer insights and research to inform product development, online merchandising, launch plans, and promotional strategy.
Develop and track key performance metrics (KPIs) to evaluate the effectiveness of product launches, campaigns, and enablement programs.
Regularly report on product performance, launch results, and market share to senior management.