Manager, Product Marketing

Whirlpool•Benton Harbor, MI

2d•Onsite

About The Position

This role is for a Product Marketing Manager opening to join the Cooking organization on the Product Planning & Strategy team. The Product Marketing Manager is responsible for developing and executing Cooking Category Insights, Product Plans, and Strategic Projects for the Whirlpool Corp. portfolio of brands. This person will work closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute our five year product roadmap. The Product Marketing Manager is also responsible for understanding competitive activity and marketplace trends.

Requirements

Bachelor’s degree
5+ years experience in marketing, brand management, product management or similar discipline

Nice To Haves

Bachelor’s degree in Marketing or similar related field
Master’s Degree
Strong leadership & communication skills, both written and verbal plus the ability to perceive and present information both analytically and creatively
Excellent critical thinking, sound judgment and effective decision-making ability
Proven success working in a fast paced, complex matrixed environment
Strong strategic and analytical mindset
Strong business acumen with the ability to use insights to drive action
Highly collaborative with ability to build solid working partnerships across functional groups

Responsibilities

Drive long-term product planning strategies for cooking through understanding consumer needs and shopping behaviors connected to product design and aesthetics (First Moment of Truth), as well as product functional benefits (Second Moment of Truth) to help create an effective plan to sell.
Harness consumer insights, shopper insights, purchase drivers, and other research to drive fact-based, consumer-driven product/feature tradeoff decisions that supports brand positioning.
Work with the finance team to develop and present project business cases including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
Act as global marketing lead for advanced development project teams, coordinating voice of the consumer understanding across regions.
Use data and metrics, competitive assessments, and forecasting to drive business strategy and decisions.
Drive projects from Advanced Development to Production Project Readiness.