Manager, Product Marketing

Whirlpool • Benton Harbor, MI

1d • Onsite

About The Position

Whirlpool Corporation is seeking a Product Marketing Manager to join its Cooking organization on the Product Planning & Strategy team. The role develops and executes Cooking category insights, product plans, and strategic projects for Whirlpool Corporation’s portfolio of brands. The manager works closely with consumer insights, brand marketing, merchandising, global consumer design, platform engineering, and advanced development to execute the five-year product roadmap, while monitoring competitive activity and marketplace trends.

The position drives long-term cooking product-planning strategies by connecting consumer needs and shopping behaviors to product design, aesthetics, and functional benefits. It uses consumer and shopper insights, research, competitive assessments, data, metrics, and forecasting to shape product decisions and business strategy. The manager develops project business cases with Finance, serves as the global marketing lead for advanced development teams, coordinates consumer understanding across regions, and advances projects from Advanced Development to Production Project Readiness.

Employees in this role work in person Monday through Friday. Whirlpool offers flexibility, including autonomy to manage personal and outside-of-work commitments and up to two weeks of work from anywhere per year in minimum one-week increments.

Requirements

• Bachelor’s degree.
• At least 5 years of experience in marketing, brand management, product management, or a similar discipline.

Nice To Haves

• Bachelor’s degree in Marketing or a similar related field.
• Master’s degree.
• Strong written and verbal leadership and communication skills, with the ability to perceive and present information analytically and creatively.
• Excellent critical-thinking skills, sound judgment, and effective decision-making ability.
• Proven success working in a fast-paced, complex, matrixed environment.
• Strong strategic and analytical mindset.
• Strong business acumen and ability to use insights to drive action.
• Highly collaborative approach and ability to build solid working partnerships across functional groups.

Responsibilities

• Drive long-term product-planning strategies for cooking based on consumer needs, shopping behaviors, product design and aesthetics, and functional benefits.
• Use consumer insights, shopper insights, purchase drivers, and other research to guide fact-based product and feature tradeoff decisions that support brand positioning.
• Work with Finance to develop and present project business cases, including pro forma financials, capital requirements, and other financial and non-financial decision metrics.
• Act as the global marketing lead for advanced development project teams and coordinate voice-of-the-consumer understanding across regions.
• Use data, metrics, competitive assessments, and forecasting to guide business strategy and decisions.
• Drive projects from Advanced Development to Production Project Readiness.
• Develop and execute Cooking category insights, product plans, and strategic projects for Whirlpool Corporation’s brand portfolio.
• Work with cross-functional partners to execute the five-year product roadmap and understand competitive activity and marketplace trends.

Benefits

• Generous benefits package.
• Whirlpool employee discount.
• Fitness reimbursement programs.
• Educational reimbursement programs.
• Kitchenettes.
• At Saint Joseph/Benton Harbor locations: recently renovated office space, Barista Bar, biking and walking trails, and access to The Eddy Early Childhood Center, depending on availability and at additional cost.
• Always On Flexibility to manage personal, family, and outside-of-work commitments.
• Two weeks of work from anywhere per year, in minimum one-week increments.
• Four weeks of paid sabbatical leave after every five years of service.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager