Manager, Product Marketing
About The Position
The Manager, Product Marketing owns downstream marketing execution for specific solutions within Haemonetics Interventional Technologies (IVT). The role translates upstream product strategy and clinical evidence into commercial content, field-ready tools, and go-to-market execution across global regions. It serves as the clinical, technical, and commercial subject matter expert for the IVT franchise, drives launch excellence for new products and indications, and ensures commercial touchpoints are clinically credible, competitively differentiated, and Agile-approved. The position reports to the Director, Global Product Marketing. The role works across Product Management, clinical marketing, Marketing Communications, and regional commercial and marketing teams to develop downstream strategy and content, support product lifecycle readiness, adapt messaging for local markets, and improve marketing based on field and customer insights. Other function-related activities may be assigned as reasonably required by business needs.
Requirements
- Bachelor's degree (B.S.).
- At least 4 years of product marketing or downstream marketing experience in medical devices.
- Demonstrated track record leading product launches in a regulated environment, including content development and Agile/MLR review processes.
- Prior people management experience and a record of developing high-performing marketing talent.
- Strong commercial storytelling skills and ability to translate complex clinical data into clear, field-ready messaging.
- Proficiency in launch planning and cross-functional program management.
- Experience building and managing agency relationships and marketing budgets.
- Experience developing competitive intelligence and sales enablement content.
- Strong executive communication and presentation skills.
- Budget management training/certification is required.
- Must be legally authorized to work in the United States; employment visa sponsorship is not available.
Nice To Haves
- Experience marketing interventional cardiology, vascular, or structural heart products.
Responsibilities
- Own downstream marketing strategy and commercial content for the IVT franchise, aligning with upstream product management, clinical marketing, and commercial priorities across regions.
- Create and execute differentiated promotional and educational content and programs, optimizing channel mix across sales tools, events, and paid and owned media.
- Drive launch planning and execution for IVT product label expansions and new indications, from brief through Agile review to full field deployment.
- Conduct market analysis and competitive intelligence for the venous closure segment, generating insights to inform IVT strategy and messaging.
- Monitor IVT product performance and gather field and customer feedback; partner with Product Management on product improvements while ensuring regulatory compliance.
- Own conference content strategy and product demo approach for IVT in partnership with Marketing Communications.
- Lead the IVT voice of sales program, capturing structured field feedback on content gaps, competitive dynamics, and unmet commercial needs, and translate insights into marketing improvements.
- Partner with Product Management to support commercial readiness throughout the IVT product lifecycle, translating clinical evidence, product specifications, and market insights into downstream messaging and field-ready content.
- Partner with international commercial and marketing teams to adapt core IVT content and messaging for regional requirements and support regional go-to-market execution.
- Maintain effective relations with internal and external customers.
Benefits
- 401(k) with up to a 6% employer match and no vesting period.
- Employee stock purchase plan.
- Flexible time off for salaried employees.
- Hourly employees accrue three to five weeks of vacation annually, based on tenure.
- Accrual of up to 64 hours of paid sick time annually for hourly employees.
- Paid and/or floating holidays.
- Parental leave.
- Short- and long-term disability insurance.
- Tuition reimbursement.
- Health and welfare benefits.
- Potential eligibility for a discretionary annual bonus for non-sales roles.
- Potential eligibility to participate in the Company's long-term incentive plan.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
