Manager, Organic Social Strategy

American Express • New York, NY

2d

About The Position

The Manager, Organic Social Strategy will lead the strategy, creative direction, and audience engagement approach for American Express enterprise social channels. The role shapes a high-quality social presence that strengthens brand relevance, deepens engagement with business audiences, and supports enterprise marketing priorities. The ideal candidate is a strategic storyteller and marketer who can identify emerging opportunities, translate complex business priorities into compelling social-first narratives, and drive measurable impact across LinkedIn, Instagram, and Facebook.

Corporate Affairs and Communications (CA&C) is a global strategic function that uses programs and platforms to shape and communicate American Express’ brand message and key business initiatives to shareholders, colleagues, and the broader community. The function oversees global public and media relations, reputation management, social media, colleague communications, and corporate sustainability.

Requirements

• At least 5 years of relevant experience in marketing and/or content development.
• Strong background in social media, including experience creating and editing video content.
• Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats.
• Strong analytical skills and ability to translate performance insights into actionable strategic recommendations.
• Comfort operating in ambiguity and building processes, strategies, and approaches from the ground up.
• Exceptional organizational and project leadership skills, with the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments.
• Excellent written and verbal communication skills, including presenting to leadership.
• Collaborative marketing approach, outstanding relationship skills, and experience influencing and mobilizing cross-functional teams.
• Strong communication skills and a desire to contribute to team culture, colleague engagement, and development.
• Must be eligible to work in the United States; American Express will not pursue visa sponsorship for this position.

Nice To Haves

• Experience developing compelling content strategies and deliverables for enterprise or international audiences.

Responsibilities

• Define and lead the overarching social media strategy for American Express enterprise channels, aligned with enterprise brand, marketing, and business goals.
• Lead editorial strategy, content development, and execution of social-first storytelling that advances key marketing and brand priorities.
• Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences.
• Collaborate with cross-enterprise teams on channel planning and content amplification.
• Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization.
• Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies.
• Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities.
• Ensure social content aligns with brand standards, compliance requirements, and reputational risk guidelines.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed