Manager, Organic Social Strategy
American Express•New York, NY
•$89,250 - $150,250
About The Position
The Manager, Organic Social Strategy will lead the strategy, creative direction, and audience engagement approach for American Express enterprise social channels. The role shapes a best-in-class social presence that strengthens brand relevance, deepens engagement with business audiences, and supports enterprise marketing priorities. The successful candidate will identify emerging opportunities, translate complex business priorities into compelling social-first narratives, and drive measurable impact across platforms including LinkedIn, Instagram, and Facebook.
Requirements
- At least 5 years of relevant experience in marketing and/or content development.
- Strong background in social, including experience creating and editing video content.
- Understanding of platform best practices, including audience engagement, editorial strategy, and emerging content formats.
- Strong analytical skills and the ability to translate performance insights into actionable strategic recommendations.
- Comfort operating in ambiguity and building processes, strategies, and approaches from the ground up.
- Exceptional organizational and project leadership skills, including the ability to drive clarity, prioritize effectively, and execute in fast-paced, highly matrixed environments.
- Excellent written and verbal communication skills, including presenting to leadership.
- Collaborative marketing skills, outstanding relationship skills, and experience influencing and mobilizing cross-functional teams.
- Strong communication skills and a desire to contribute to team culture, colleague engagement, and development.
- Must be eligible to work in the United States; American Express will not pursue visa sponsorship for this position.
Nice To Haves
- Experience developing compelling content strategies and deliverables for enterprise or international audiences.
Responsibilities
- Define and lead the overarching social media strategy for Amex enterprise channels, aligned with enterprise brand, marketing, and business goals.
- Lead editorial strategy, content development, and execution of social-first storytelling that advances key Amex marketing and brand priorities.
- Identify and pilot innovative approaches to grow audience reach, engagement, and brand affinity across priority business audiences.
- Collaborate with cross-enterprise teams on channel planning and content amplification.
- Lead agency partnerships across strategy, creative development, community management, and measurement to ensure high-quality execution and continuous optimization.
- Define KPIs and measurement frameworks to evaluate channel and content performance, translating insights into actionable optimization strategies.
- Monitor platform trends, audience behavior, and competitive activity to inform content strategy and identify emerging opportunities.
- Ensure all social content aligns with brand standards, compliance requirements, and reputational risk guidelines.
Benefits
- Competitive base salaries
- Bonus incentives
- 6% company match on retirement savings plan
- Free financial coaching and financial well-being support
- Comprehensive medical, dental, vision, life insurance, and disability benefits
- Flexible working model with hybrid, onsite, or virtual arrangements depending on role and business need
- 20+ weeks of paid parental leave for all parents, including for pregnancy, adoption, or surrogacy
- Free access to global on-site wellness centers staffed with nurses and doctors, depending on location
- Free and confidential counseling support through the Healthy Minds program
- Career development and training opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
