Manager of Sales
About The Position
Wigle Whiskey is seeking a positive, self-motivated, detail-oriented salesperson who can contribute to a team and is passionate about selling. The Manager of Sales is the lead salesperson, responsible for growing sales of Wigle products across distributor, on-premise account, and corporate gifting channels, while serving as a resource for the rest of the sales team. The role manages and grows key accounts, achieves individual sales targets set with the Chief Operating Officer, and develops sales through regular account visits, prospecting, promotions, tastings, and samplings. It also maintains accurate account and pipeline information, coordinates corporate gifting fulfillment with operations, shares product and selling knowledge with sales colleagues, and communicates with internal partners. The position assists with sales-team supervision, while hiring, performance management, and team direction remain with the Chief Operating Officer.
Requirements
- 3–5 years of spirits sales experience.
- Experience selling to on-premise accounts and working with distributor sales teams.
- Bachelor's degree (B.A.) from a four-year college or university, or an equivalent combination of education and experience; a bachelor's degree is preferred.
- Ability to stand, walk, sit, talk, or hear as needed to perform the essential functions.
- Ability to occasionally lift and/or move up to 50 pounds.
- Vision abilities including close vision, distance vision, peripheral vision, and depth perception.
Nice To Haves
- Distributor- or supplier-side experience.
- Experience selling canned cocktails or other ready-to-drink products.
Responsibilities
- Manage and grow a book of key accounts across distributor, on-premise, and corporate gifting channels.
- Achieve individual sales targets for value and volume, set with the Chief Operating Officer.
- Make regular sales calls and visits to bars, restaurants, and other on-premise accounts to win and maintain menu placements, back-bar presence, and cocktail features.
- Prospect and sell corporate gifting accounts, including B2B gift packages and custom or co-branded bottle orders, and coordinate fulfillment with operations.
- Keep account activity, pipeline, and orders up to date, and provide regular sales updates to the Chief Operating Officer.
- Inform customers of new products and releases, and help them maintain adequate inventory.
- Serve as a resource for other sales-team members by sharing product knowledge, account insights, and selling best practices.
- Communicate effectively with internal partners, including marketing, finance, operations, and events.
- Maintain working knowledge of Federal, State, and Local laws regulating the beverage alcohol industry.
- Stay current on competitors and market trends within product categories, regions, and accounts.
- Travel to events, meetings, and markets as required for brand education and to encourage distributor participation.
- Execute promotions, tastings, and samplings.
- Assist in supervising the sales team to help ensure members work effectively and generate sales.
- Provide informal peer support and product knowledge to other sales-team members.
- Perform other duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
