Manager of MH Sales

The Cavco Family of Companies•Lafayette, TN
•Onsite

About The Position

The Manager of MH Sales develops and implements strategic marketing and sales plans and forecasts to meet corporate objectives for products and services. The role manages sales and marketing budgets, oversees advertising and promotional activities, recommends product positioning, packaging, and pricing strategies, and monitors market share, profitability, inventory, and distribution performance. The manager evaluates market research and competitive activity, develops new accounts and channels, and maintains relationships with key clients, industry influencers, and strategic partners. The position directs sales forecasting, territory and quota planning, sales distribution, and the recruitment, training, mentoring, and evaluation of sales staff. It coordinates sales activity with other departments, reviews sales performance and expenditures against plans and budgets, and prepares reports for executive management. The position requires overnight travel and is performed in person in Lafayette, Tennessee. Applicants must be able to reliably commute or plan to relocate before starting work.

Requirements

  • Bachelor’s degree in Marketing or Business is preferred.
  • Experience managing a team of sales representatives.
  • At least five years of related experience with progressive managerial responsibilities.
  • Demonstrated in-depth knowledge of sales and marketing techniques and financial principles.
  • Ability to anticipate and solve practical problems or resolve issues.
  • Effective oral and written communication with co-management and internal and external customers.
  • Ability to work in a fast-paced environment.
  • Attention to detail.
  • Ability to undertake overnight travel.
  • Driver’s license.
  • Ability to reliably commute to Lafayette, TN 37083, or plan to relocate before starting work.

Responsibilities

  • Develop and implement strategic marketing plans, sales plans, and forecasts to achieve corporate objectives.
  • Develop and manage sales and marketing operating budgets.
  • Plan and oversee advertising and promotional activities across print, online, electronic media, and direct mail.
  • Develop and recommend product positioning, packaging, and pricing strategies.
  • Manage sales performance, profitability, market share, distribution, and inventory, including dealer stocking levels and inventory turn rates and aging.
  • Direct prospecting efforts to develop new accounts in markets without representation.
  • Monitor marketing results and take corrective action to meet objectives within designated budgets.
  • Oversee and evaluate market research and adjust marketing strategy in response to market and competitive conditions.
  • Monitor competitor products, sales, and marketing activities.
  • Establish and maintain relationships with industry influencers, strategic partners, and key clients.
  • Guide preparation of marketing activity reports and present them to executive management.
  • Maintain a consistent corporate image across product lines, promotional materials, and events.
  • Direct sales forecasting and set performance goals.
  • Direct sales staffing, training, mentoring, and performance evaluations.
  • Ensure sales orders are written clearly and correctly for production.
  • Manage and direct staff, including recruitment, selection, and development, to achieve company goals.
  • Direct market channel development and coordinate sales distribution by establishing territories, quotas, and goals.
  • Make regular sales calls with potential accounts.
  • Represent the company at trade association meetings to promote products.
  • Coordinate liaison between the sales department and other sales-related units.
  • Analyze and control division expenditures to meet budget requirements.
  • Assist other departments with preparing manuals and technical publications.
  • Prepare periodic sales reports covering sales volume, potential sales, and areas for client-base expansion.
  • Review and analyze sales performance against programs, quotes, and plans to determine effectiveness.
  • Demonstrate a good work ethic based on honesty and integrity.

Benefits

  • 401(k)
  • Medical insurance options
  • Dental insurance options
  • Vision insurance options
  • Short- and long-term disability insurance options
  • Accident, critical illness, and hospital indemnity insurance options
  • Company-paid life insurance and voluntary term life coverage options
  • Paid time off
  • Employee assistance program
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