Manager of MH Sales

Palm Harbor Homes•Lafayette, TN

9d•Onsite

About The Position

The Manager of MH Sales develops and implements strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services. The role manages sales and marketing budgets, oversees advertising and promotions, recommends product positioning, packaging, and pricing strategies, and works to achieve sales, profit, and market-share targets. It also manages distribution capacity, dealer inventory levels, and prospecting for new accounts in unrepresented markets. The position directs sales forecasting, channel development, sales territories, quotas, and goals; makes regular sales calls; maintains relationships with key clients, industry influencers, and strategic partners; and represents the company at trade association meetings. The manager oversees market research and competitor monitoring, controls marketing results and expenditures, prepares reports for executive management, and ensures a consistent corporate image and accurate sales orders for production. The role also recruits, manages, trains, mentors, and evaluates staff, coordinates with other departments, and supports preparation of manuals and technical publications. Overnight travel is required. The position is in person in Lafayette, Tennessee.

Requirements

Experience managing a team of sales representatives.
At least five years of related experience with progressive managerial responsibilities.
In-depth knowledge of sales and marketing techniques and financial principles.
Ability to anticipate and solve practical problems or resolve issues.
Effective oral and written communication with co-management and internal and external customers.
Ability to work in a fast-paced environment.
Attention to detail.
Ability to travel overnight.
Ability to reliably commute to or relocate to Lafayette, Tennessee, before starting work.
Driver's license.

Nice To Haves

Bachelor’s degree in Marketing or Business preferred.

Responsibilities

Develop and implement strategic marketing plans, sales plans, and forecasts to achieve corporate objectives for products and services.
Develop and manage sales and marketing operating budgets.
Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail.
Develop and recommend product positioning, packaging, and pricing strategies to support long-term market share.
Achieve profit/loss and market-share targets in relation to preset standards, industry conditions, and economic trends.
Manage the distribution network to help ensure plants can operate at capacity.
Manage inventory turnover and aging, and address retailers that do not meet established stocking levels under dealer or manufacturer agreements.
Direct prospecting for new accounts in markets without existing representation.
Control marketing results, take corrective action, and ensure objectives are achieved within designated budgets.
Oversee and evaluate market research, adjust marketing strategy to changing market and competitive conditions, and monitor competitor products, sales, and marketing activities.
Establish and maintain relationships with industry influencers, strategic partners, and key clients.
Guide preparation of marketing activity reports and present them to executive management.
Maintain a consistent corporate image across product lines, promotional materials, and events.
Direct sales forecasting and establish performance goals.
Direct staffing, training, mentoring, and performance evaluations for sales and marketing programs.
Ensure sales orders are written clearly and correctly for production.
Manage and direct staff, including recruitment, selection, and development, to achieve company goals and objectives.
Direct market channel development and coordinate sales distribution by establishing territories, quotas, and goals.
Make regular sales calls to potential accounts.
Represent the company at trade association meetings to promote products.
Coordinate liaison between the sales department and other sales-related units.
Analyze and control division expenditures to meet budget requirements.
Assist other departments in preparing manuals and technical publications.
Prepare periodic sales reports covering sales volume, potential sales, and proposed areas for client-base expansion.
Review and analyze sales performance against programs, quotes, and plans to determine effectiveness.
Demonstrate a strong work ethic based on honesty and integrity.