Manager of Sales Performance

Billingsley Company•Plano, TX

19h

About The Position

The Manager of Sales Performance leads portfolio-wide leasing performance strategy for The Billingsley Collection. The role analyzes the leasing funnel, identifies property and team performance gaps, and partners with Regional Managers, Community Managers, Marketing, and onsite teams to implement focused actions that improve conversion, occupancy, prelease, and overall sales execution. The position is also the business owner for sales-focused technology, including performance measurement and quality assurance. Working through onsite leadership rather than directly supervising property teams, the Manager provides data-driven recommendations, field coaching, and measurable follow-through across the multifamily portfolio. The position reports to the Director of Centralized Services. The role owns the portfolio leasing-performance scorecard and analyzes traffic, tours, applications, leases, conversion, occupancy, prelease, exposure, and stale-unit trends. It identifies underperforming properties, floor plans, lead sources, and sales behaviors, then establishes focused action plans with targets, owners, timelines, and expected outcomes. The Manager supports new developments and lease-ups with sales targets, reporting cadence, competitive insights, and performance recommendations through stabilization. The Manager partners with sales enablement and onsite leaders on performance priorities, conducts targeted property discussions, reviews CRM and pipelines, and coaches teams in response to documented performance gaps. The role owns the sales technology ecosystem and its quality assurance, partnering with Marketing, technology teams, vendors, and product partners to connect lead quality, campaign performance, system functionality, property positioning, and prospect feedback to leasing outcomes. It communicates weekly and monthly findings, progress, risks, and recommendations, adheres to Billingsley Company’s Standards of Excellence, and performs other duties as assigned.

Requirements

High school diploma required.
At least 5 years of multifamily leasing, sales, or property-management experience, including at least 2 years supporting multiple communities or coaching sales performance.
Strong knowledge of leasing-funnel metrics, occupancy and prelease, exposure, pricing and concession presentation, lead management, and CRM execution.
Proficiency in Microsoft Office, especially Excel.
Experience with multifamily CRM, property-management, reporting, analytics, and sales-technology platforms.
Demonstrated analytical, coaching, communication, and problem-solving skills.
Valid driver’s license and ability to travel regularly among North Texas communities.

Nice To Haves

Bachelor’s degree in business, marketing, property management, or a related field.
RealPage experience.
Experience with system quality assurance, implementation, or product/vendor partnership.

Responsibilities

Own the portfolio leasing-performance scorecard and analyze traffic, tours, applications, leases, conversion, occupancy, prelease, exposure, and stale-unit trends.
Identify underperforming properties, floor plans, lead sources, and sales behaviors; establish action plans with targets, owners, timelines, and expected outcomes.
Support new developments and lease-ups by establishing sales targets, reporting cadence, competitive insights, and performance recommendations through stabilization.
Partner with the Manager of Sales Enablement, Regional Managers, and Community Managers to align on performance priorities while maintaining onsite leadership accountability for daily execution.
Conduct targeted property discussions, review leasing observations, CRM and pipelines, and provide coaching tied to documented performance gaps.
Own the portfolio sales technology ecosystem, including OnTour, Tour24, Knock or other CRM solutions, sales analytics, performance-measurement tools, and future sales-focused platforms.
Lead ongoing quality assurance for workflow accuracy, data integrity, lead routing, reporting, integrations, and the prospect-to-lease experience.
Partner with Multifamily Marketing, internal technology teams, vendors, and product partners to connect lead quality, campaign performance, system functionality, property positioning, and prospect feedback to leasing outcomes.
Represent business requirements and prioritize technology enhancements, pilots, testing, and optimization opportunities.
Communicate weekly and monthly findings, progress, risks, and recommendations.
Adhere to Billingsley Company’s Standards of Excellence and perform other duties as assigned.