Manager of Performance Marketing -Crecera

Crecera Brands•Bloomington, MN

22h•$90,000 - $130,000•Hybrid

About The Position

The Manager of Performance Marketing drives customer acquisition, paid traffic growth, and profitable revenue through data-driven marketing investments for Crecera Brands’ Sports Business Unit. The role owns paid media strategy, acquisition performance, affiliate and partnership programs, and marketing measurement. It develops and executes acquisition strategies across search, shopping, paid social, video, affiliate, influencer, live shopping, and emerging channels, with a focus on optimizing customer acquisition cost (CAC), marketing return on ad spend (MROAS), and new customer growth. The Manager maximizes marketing investment through audience development, attribution analysis, testing, and continuous optimization. The role partners closely with Ecommerce, CRM, Merchandising, Brand, Content & Creative, Analytics, Finance, and external agency partners to accelerate growth, improve marketing efficiency, and expand the customer base. Success is measured by profitable customer acquisition and business growth, including MROAS, CAC, new customer growth, paid traffic performance, and partner-driven revenue.

Requirements

Bachelor's degree in Marketing, Business, Communications, Analytics, or a related field.
At least 5 years of experience in performance marketing, growth marketing, customer acquisition, or digital marketing.
Experience managing significant paid media budgets across search, shopping, paid social, video, affiliate, and influencer channels.
Demonstrated success driving customer acquisition, reducing CAC, improving ROAS, and growing revenue.
Experience managing agency relationships and external marketing partners.
Experience managing affiliate programs, influencer partnerships, creator commerce initiatives, or strategic partnerships.
Strong understanding of attribution models, audience development, testing methodologies, and marketing analytics.
Experience with Google Ads, Microsoft Ads, Meta Ads, Google Analytics, Google Merchant Center, and related marketing technologies.
Ability to translate performance insights into actionable business recommendations.
Strong analytical, communication, project management, and cross-functional leadership skills.

Responsibilities

Own paid media strategy, budget allocation, and monthly flighting across search, shopping, paid social, video, affiliate, and emerging acquisition channels.
Develop customer acquisition strategies that drive profitable growth while meeting CAC and ROAS targets.
Manage media budgets and optimize performance against customer acquisition, traffic, conversion, and revenue goals.
Lead audience development strategies, including prospecting, remarketing, lookalike audiences, and customer segmentation.
Partner with Brand, Content & Creative teams to develop creative briefs, testing plans, and high-performing campaign assets.
Develop and test emerging acquisition channels, including live shopping, creator-led commerce, social selling, and platform-native shopping experiences.
Develop live shopping events, creator partnerships, and performance-driven content with Brand, Content & Creative teams.
Evaluate live shopping, influencer commerce, and social commerce initiatives, and scale programs with positive acquisition economics.
Monitor channel performance, attribution trends, and competitive activity to identify optimization opportunities and inform investment decisions.
Evaluate and test new channels, technologies, and acquisition strategies to drive incremental growth.
Develop strategies to improve brand visibility across AI-powered search experiences, answer engines, and emerging discovery platforms.
Partner with Brand, Content & Creative, and Ecommerce teams to improve content discoverability and brand presence in AI-generated experiences.
Monitor changes in customer discovery behavior across search engines, AI assistants, social commerce, and emerging platforms.
Evaluate technologies, tools, and methodologies that improve discoverability and customer acquisition.
Pilot innovative acquisition channels and measurement approaches that support future growth.
Lead affiliate, influencer, and strategic partnership programs that drive profitable customer acquisition.
Identify, recruit, and cultivate relationships with affiliates, publishers, creators, industry organizations, and strategic partners.
Negotiate promotional opportunities, co-marketing programs, sponsorships, live shopping partnerships, and partnership agreements.
Manage partner performance and optimize programs against traffic, revenue, customer acquisition, and profitability objectives.
Ensure partnerships align with brand standards, customer acquisition goals, and business priorities.
Evaluate partnership opportunities that expand reach and generate incremental growth.
Establish reporting frameworks and dashboards that show acquisition performance, channel effectiveness, customer growth, and marketing returns.
Analyze customer acquisition trends, attribution performance, media efficiency, conversion behavior, and revenue contribution.
Develop testing roadmaps and execute experiments to improve marketing effectiveness and customer acquisition efficiency.
Partner with Analytics and agency partners to strengthen attribution capabilities and marketing measurement methodologies.
Present performance insights, recommendations, and growth opportunities to marketing and business leadership.
Use customer, market, and competitive data to identify emerging trends and optimization opportunities.
Lead agency relationships and hold partners accountable for performance, innovation, and execution.
Oversee affiliate, influencer, and partnership programs while ensuring alignment with acquisition objectives.
Collaborate with Ecommerce, CRM, Merchandising, Brand, Content & Creative, Analytics, and Finance teams.
Establish clear priorities, performance expectations, and accountability across agency and partner relationships.
Foster accountability, experimentation, continuous learning, and data-driven decision-making.