Head of Performance Marketing

Ether.fi • Denver, CO

3d

About The Position

ether.fi is seeking a Head of Performance Marketing to own user acquisition across paid advertising, SEO, and answer engine optimization (AEO), including improving the likelihood that AI assistants such as ChatGPT and Perplexity recommend ether.fi. Success is measured by acquiring active users at an effective cost. The role involves managing acquisition channels from strategy through execution, building SEO and AEO programs, sourcing and managing user-generated content creators, and establishing measurement that connects marketing spend to active users by channel and cohort.

ether.fi is a crypto company with over $10 billion in assets under management and a team of around 50. It has been profitable since day one and is focused on consumer applications. Its products—Stake, Liquid, and Cash—enable users to earn yield through DeFi strategies and spend assets in the real world using cards. The company envisions true on-chain banking.

Requirements

• At least 2 years of hands-on performance marketing experience.
• Hands-on experience running SEO, AEO, and paid ads, rather than only managing people who do this work.
• Comfort pulling and analyzing one's own data.
• Drive and willingness to work hard and go the extra mile.

Nice To Haves

• Experience running performance marketing in-house at a fintech; agency experience is also acceptable.
• Experience running UGC programs.
• Crypto experience is not required.

Responsibilities

• Own paid acquisition end to end, including channel mix, creative, targeting, bidding, and budget.
• Build and run SEO and AEO programs.
• Source and manage UGC creators to produce ad creative at volume.
• Set up tracking and reporting that ties marketing spend to active users by channel and cohort.
• Stop underperforming efforts quickly and scale effective ones.

Benefits

• Competitive salary.
• Performance-based incentives.
• Token allocation grant.
• Health insurance.
• Dental insurance.
• Vision insurance.
• Opportunity for travel and to work out of the company's four offices around the world.
• Four weeks of work from anywhere.
• Company events and team-building off-sites.
• Opportunity to work on multi-billion-dollar products as part of a small team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed