Head of Performance Marketing

OpenAI • San Francisco, CA

1d • $347,000 - $385,000

About The Position

The Growth team drives user and revenue growth across ChatGPT’s consumer and business segments and other OpenAI products worldwide. It works across the full funnel, from awareness and acquisition through activation, retention, and expansion, combining global performance marketing, AI-powered workflows, in-product optimization, insights, experimentation, and creative engineering.

OpenAI is hiring a Head of Performance Marketing to lead global paid media and investment allocation across products, audiences, and markets. The role will build a global team and partner with Product, Engineering, Data Science, Creative, and Finance to develop durable user and revenue growth strategies. Investment decisions will be guided by incrementality and marginal returns, within clear economic guardrails.

This is a hands-on leadership role requiring expert campaign and measurement judgment, direct campaign work, and team building at massive scale. The Head will rethink performance marketing through AI, automation, and agents, and build systems that turn experimentation into better execution and sustained growth.

Requirements

• Track record of scaling performance marketing across channels and markets and delivering incremental user and revenue growth.
• Experience building global teams while remaining close to campaign execution and technical detail.
• Deep paid-media expertise across audience strategy, creative testing, bidding, pacing, and optimization.
• Strong judgment in incrementality, experimentation, attribution, and customer economics, with experience translating findings into investment decisions.
• Experience personally building or deploying AI workflows and automation, including evaluating results and managing failures.
• Technical fluency and communication skills to influence senior stakeholders across Engineering, Product, Data Science, Creative, and Finance.
• Practical leadership style, able to set long-term direction, investigate problems, and build better ways to work.
• Experience managing strategic media-platform partnerships, commercial negotiations, and measurement integrations.
• Ability and desire to operate in a fast-moving environment.

Responsibilities

• Set the global performance-marketing strategy and operating model, allocating investment based on incremental impact and marginal returns.
• Build and develop a global team with deep channel expertise and clear accountability for results.
• Work directly on campaign strategy and execution, diagnosing performance across audiences, creative, bidding, and pacing.
• Partner with Data Science, Analytics, Growth Product, and Finance to measure incremental growth, establish economic guardrails, and guide forecasting and investment decisions.
• Build AI-powered workflows and agents for creative testing, campaign creation, optimization, and analysis, with rigorous evaluation and human accountability.
• Partner with Product Marketing, Creative, and Product to translate audience insights and product priorities into effective campaigns.
• Coordinate with the Brand media strategy and planning leader to align execution, share learning across Brand and Growth, and optimize overall media allocation across Brand and Performance.
• Drive partnerships with major ad platform partners, such as Google and Meta, to stay current on performance advances and shape partner roadmaps to drive innovation.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed